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Understanding how to put together a media kit is imperative for public sector communications professionals. Being able to write the components of a media kit is something every public relations person must be able to do.
Choose a public sector or nonprofit entity and create a press event to obtain positive media coverage.
Create a media kit for reporters. Each item in the kit should not exceed 1 page, double spaced. Include the following in your media kit:
News advisory
Hard news release
Feature soft release
Fact sheet
Background article
