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Case Activity: Persuading People to Help Fund-RaiseYou have been elected philanthropic chair for your sorority or fraternity. Past fund-raising events have been well attended by your members, but lacked buy-in from alumni and community members. Your organization is planning to host a barbecue picnic during homecoming to raise money for the local Boys and Girls Club. Your task is to persuade not only students but also alumni attending homecoming to participate in your fund-raiser. What persuasive techniques would you employ to encourage students to attend? What different techniques would you need to use to reach alumni?
