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Conduct separate interviews with 2 people you respect in the world of marketing. A strong suggestion is to pick one
person that you do not know and try to contact them to complete the assignment. You may pick people from any walk of life whose skill and approach to
marketing you admire.
This is a research assignment that will require you to follow research protocol including giving research participants an understanding of what the purpose of
the research is, how it will be used and how it will be protected. The interviews should be recorded using zoom, other video/audio formats or an audio file.
You will be given an “Informed Consent” script to use in the first class.
Please use these questions in your interviews. In each interview, you must ask these 6 questions and may also ask follow-up questions.
How important have teamwork and communication been to your success?
What are other skills that are important when working in a team (e.g., problem-solving, decision-making, conflict resolution).
What do you wish you knew earlier in your career about teamwork and communication?
How important is trust in your work?
How do you build trust and how do you recover it if it gets lost?
What is one habit you would recommend that a new Masters in International Marketing graduate develop about teamwork and communication?
