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The individual assignment will be on the internationalization of a multinational enterprise of your choice. Justify all arguments put forward in the assignment. t. A wide variety of sources should be used, including annual reports, journal and newspaper articles, corporate reports, industry reports, data bases, company websites, etc.
1. Determinants of internationalisation: Critically analyse what has influenced the decisions of companies to internationalise in the selected economy/country.
2. Entry modes: Analyse the strategic choice of entry mode used by your company in the selected economy.
3. Sustainable competitive advantage: Critically analyse the competitive advantage of the strategies of your company in the given economy.
4. Effects of internationalisation on home or host economy: Conduct a critical analysis of the effects of the internationalisation and FDI on the home or host economy.
5. Suggestions for the future: Based on your analysis, evaluate the internationalisation strategy of your company and give recommendations for the future.
