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Describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive.
Marketing Strategy—Pricing
Determine the price you will charge for your product, or, if you have chosen a service, determine its pricing (this may be based on an“average” price per service rendered).
Marketing Strategy—Distribution
Describe the channels of distribution structure you will use to get your product or service into the market
You describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive.
Marketing Strategy—Pricing
Determine the price you will charge for your product, or, if you have chosen a service, determine its pricing (this may be based on an“average” price per service rendered).
Marketing Strategy—Distribution
Describe the channels of distribution structure you will use to get your product or service into the market.
Marketing Strategy—Promotion
Develop a promotional effort for your marketing plan that embraces integrated marketing communications (IMC). This includes a clearly-stated message that is consistently communicated to your stakeholders.
Implementation, Evaluation, and Control
How do you intend to implement, evaluate, and control (IEC) all of the marketing activities.
