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Marketing ethics include consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. You will write an article review that addresses the following points and questions:
Briefly describe the company and the types of products it markets.
Explain direct marketing and why companies use the strategy for advertising their products.
Examine two types of unethical pricing practices. Is the company you researched guilty of unethical pricing?
Determine how the article contributes to knowledge regarding targeted marketing ethics.
Discuss whether the topic in the article could be valuable in your personal and/or professional life.
