Our orders are delivered strictly on time without delay 
1. View the Life is Good video using the web link above this discussion board. Then answer the following questions in 150+ words.
• What are people buying when they purchase a Life Is Good product?
• What factors have contributed to the Life Is Good brand image?
• What recommendations would you make to Life Is Good regarding brand development strategies?
Module 9
Answer the following questions:
1. Visit http://pg.com, and look at the brands it offers around the world. What conclusions can you draw about Procter & Gamble’s global new-product development strategy?
2. How many new products can you identify? Visit the supermarket, and make a list of at least 15 items with the word “new” on the label. Include on your list anything that looks like a new product. Next to each item on your list, write the category of the new product that best describes the item. Share your results with the class.
