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1. Company overview is not necessary this time. You can leave it out.
2. List and describe the major functional areas of your company; Raw Materials, R&D, Production/Manufacturing, Distribution, Sales marketing/sales, customer service(Primary areas). Again for some of you, raw materials will be kind of short. Iphones use electronic parts, plastics, rubber etc etc. Can be sourced from many places. For production, some of you have internet companies, so you are providing a service or offering. That service has to be created by either programmers or solution experts. R&D may be doing more analysis of how to bring the components of a service offering together.
3. Don’t forget the support or secondary functional areas areas as well. HR, IT, Exec Mgmt. Legal, Procurement Finance, Accounting etc.
4. For each functional area please give a description of the major processes that occur in each keeping in mind the 4 building blocks of competitive advantage where they may apply, Superior efficiency, superior quality, superior customer service, and superior innovation. Not all 4 will apply in each category, the goal here is to use these building blocks, and key tangible/intangible resources to flush out issues relating to the primary and secondary functional areas.
Now you don’t have to list building blocks in each functional area in your paper unless it really applies. But instead use these items as tools to flush out potential issues.
