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Create a list of examples (3 or more) of L-Directed Thinking.
Create a list of examples (3 or more) of R-Directed Thinking.
Chapter 2: Abundance, Asia, and Automation
Define knowledge workers. What type of thinking do they excel at?
How is society now defined by abundance?
Discuss the power of automation in a creative project.
Chapter 3: High Concept, High Touch
Define high-concept and high-touch environments. How are these connected to creative projects?
What is the difference between IQ and EQ?
When you think about beginning a new creative project, what do you value more—money or meaning? (be honest and explain your answer)
