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Patagonia – Leading a Green Revolution
1. Perform an external environment (CREST) analysis of Patagonia. Which environment provides the most immediate challenge for Patagonia?
2. Stakeholder needs define what the organization must do to meet these needs. Apply Figure 4.2 to illustrate each of Patagonia’s stakeholder’s needs. Do we need to satisfy all stakeholders’ needs at the time? What issues could this present for Patagonia?
3. Come up with an innovation Patagonia could create that would give it a competitive advantage. Take that innovation through the steps of the innovation process.
4. How has the Covid-19 pandemic affected Patagonia’s strong commitment to sustainability?
