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Identify a company that has expanded or is planning to expand into international markets. The company you identify could be a small firm, a large multinational, or a new start-up going global from the beginning. Your analysis should consider the following:
A. Brief overview of the company. what it makes or sells, when it was founded, number of employees, annual revenues/profits, form of operations.
B. Analysis of its international/global strategy. What was the motive for expanding into international markets? You may choose to focus on strategy in a particular region or country or focus on how the strategy changed from country to country.
C. For the country you researched in project 1 (** I wrote about the Philippines in my first paper***) analyze if this company should enter that market and if so, how…ie export, licensing, franchising, strategic alliance or FDI.
ASSUME THE COMPANY IS NOT OPERATING IN YOUR COUNTRY NOW, EVEN IF THEY ARE.
D. Discuss challenges, obstacles and setbacks to their globalization efforts and what the firm did to overcome them. What were the company’s key success factor? If not successful, why not? What might have been done differently?
