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1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/)
2. Discuss the following questions in 1~2 pages
• What is the core value that your brand delivers?
• Is the actual quality or value of their products different from (or consisten twith) the perceived value of the brand? Why?
• What are the strengths of the brand’s communication strategy?
• What are the weaknesses of the brand’s communication strategy?
• Format: MS Word, 1-inch margin, 1.5 spaced, font size 11, Times new roman
1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/)
2. Discuss the following questions in 1~2 pages
• What is the core value that your brand delivers?
• Is the actual quality or value of their products different from (or consistent with) the perceived value of the brand? Why?
• What are the strengths of the brand’s communication strategy?
• What are the weaknesses of the brand’s communication strategy?
