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Use the following readings as a guidance of direction: o McQuail, D., 1997. A concept with a history . In: Audience Analysis . California : Sage Publications, pp. 1-11. o Bruns, A., 2007. Produsage: Towards a Broader Framework for User-Led Content Creation. Washington, DC, the 6th ACM SIGCHI conference on Creativity & cognition, pp. 99-106. • Please write on the position that the term “audience” is NOT obsolete!! • Please define both audience and user-generated content • Please compare different situations between the western world and the Global South. Write around 500 words for this part. (For example, the web-based infrastructure is generally poor in the Global South than western world, so user-generated content there may never reach westerner level. Therefore, the term “audience” is not obsolete regarding the audience situation in the Global South.)
