Importance of personal branding

• Explain the importance of personal branding as part of the job search
• Prepare a professional LinkedIn profile and utilize the tools and features to position
the profile or their chosen career path

1. Watch the following videos:
   Here is a series YouTube videos on using LinkedIn for your job search:
   Chapter 1: Setting up an Account
   https://www.youtube.com/watch?v=SFYlPDRZJDY&t=17s
   Chapter 2: Creating a Profile—that stands out!
   https://www.youtube.com/watch?v=uDOvkcP_XmM
   Chapter 3: Connections/Recommendations
   https://www.youtube.com/watch?v=m-dI1OUoBK0
   Chapter 4: Joining/following companies and groups
   https://www.youtube.com/watch?v=vVwWSCwntgU&t=19s
2. After watching these videos, comment on what skills and knowledge you would
   focus on when building your personal branding information for a potential job
   interview.
3. Respond to at least two other students’ posting in this forum.
   Week 7 Assignment (Harris, 2021)
4. List your strengths, weaknesses, opportunities, and threats then discussion how
   your chosen career path will maximize your strengths and minimize your
   weaknesses