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Importance of personal branding

• Explain the importance of personal branding as part of the job search
• Prepare a professional LinkedIn profile and utilize the tools and features to position
the profile or their chosen career path

  1. Watch the following videos:
    Here is a series YouTube videos on using LinkedIn for your job search:
    Chapter 1: Setting up an Account
    https://www.youtube.com/watch?v=SFYlPDRZJDY&t=17s
    Chapter 2: Creating a Profile—that stands out!
    https://www.youtube.com/watch?v=uDOvkcP_XmM
    Chapter 3: Connections/Recommendations
    https://www.youtube.com/watch?v=m-dI1OUoBK0
    Chapter 4: Joining/following companies and groups
    https://www.youtube.com/watch?v=vVwWSCwntgU&t=19s
  2. After watching these videos, comment on what skills and knowledge you would
    focus on when building your personal branding information for a potential job
    interview.
  3. Respond to at least two other students’ posting in this forum.
    Week 7 Assignment (Harris, 2021)
  4. List your strengths, weaknesses, opportunities, and threats then discussion how
    your chosen career path will maximize your strengths and minimize your
    weaknesses

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