Our orders are delivered strictly on time without delay 
How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words)
High and Low context cultures
Hofstede’s Five Dimensions of Natural Culture
o Individualistic-People look after their own and family interests Collectivistic-People expect the group to look after and protect them
o High power distance-Accepts wide differences in power; great deal of respect for those in authority Low power distance-Plays down inequalities; employees are not afraid to approach nor are they in awe of the boss
o High uncertainty avoidance-Threatened with ambiguity and experience high levels of anxiety Low uncertainty avoidance-Comfortable with risks; tolerant of different behavior and opinions
o Achievement-Values such as assertiveness, acquiring money and goods, and competition prevail Nurturing-Values such as relationships and concern for others prevail
o Long-term orientation-People look to the future and value thrift and persistence Short-term orientation-People value tradition and the past
Diffusion theory
Political Environment
