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watch the videos to be able to analyze the case through a PPT.
This case focuses on how the academic medical center wants to ensure tht whatever they invest in from the perspective of their advertising dollars they will know what the metrics are and thus measure the results. Engagement is a major focus for the institutions. Items to discuss include:
Click through rates
“likes” and “followers”
Volume
Share of voice
Engagement
ROI
Instructions:
The Case Analysis in PPT format must follow the following guidelines:
You must give a quality analysis of the case based on the key terms showing mastery, using clear logic, and supporting facts. Also, the analysis must directly address the case using chapter readings and research (in speakers’ notes of the slides).
Case Analyses test the understanding of key elements of Healthcare Marketing, therefore, they must be thoroughly addressed.
