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International Businesses face a variety of challenges when marketing their product/services in another country outside their home country. To overcome these differences and challenges, the international company has to adapt its marketing strategy accordingly in the host country (4 Ps of international marketing). See eText.
• Part 1: (a) Identify/describe an international company of your choice and the country that they competed in, outside their home country. (b): Discuss (with examples) how the company adjusted its business/marketing strategy in that host country. Your discussion should cover at least 2 of the 4 Ps of global marketing (1) Product design (2) Pricing strategy (3) Promotion strategy (4) Placement or Distribution channels.
• Part 2: Evaluate if the company has been successful in responding to the differences/challenges faced and the reason for your assessment. You should explain why the change was necessary for the company. Make sure you support your evaluation with support from credible sources. Reminder to give credit to original authors for their views/comments.
