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Prior to beginning work on this discussion, read Chapter 13 from your textbook; the articles Focusing on the
Fundamentals of Effective Communication Within an Organization and Effective Communication for Corporate
Sector: A Need for a Paradigm Shift; and the Week 5 Weekly Lecture.
Business speakers do not always have the luxury of complete confidence in the material they have to present.
For instance, sales forecasts for new products are notoriously difficult to make because they depend on
multiple factors in the marketplace. If you were presenting a forecast that was the best available answer but not
one that you confidently believed, should you still follow the guidelines presented in your readings for
appearing confident in front of your audience? Explain your answer in two to three paragraphs and include a
minimum of one scholarly and/or credible source from the library.
Textbook: Bovee, C. L., & Thill, J. V. (2018). Business communication today (14th ed.). Retrieved from
https://content.ashford.edu/
