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Enhancing Business Research Skills: A Guide for Crafting a Business Plan

 

Scenario
A student in the NSCC Business Administration program class on Applied Entrepreneurship has
been given an assignment to come up with a business idea and write a business plan for it.
Their idea is to open a craft brewery.
A business plan requires them to research market factors including demographics, trends, social
and cultural factors, and government regulations relating to their business. They are new to
both the process of writing a business plan and to the research that needs to be done to create
one and have come to the library for assistance. You are the library staff person who is helping
them.
Assignment steps
1. Review the NSCC Library Guide on Business Administration
https://subjectguides.nscc.ca/businessadmin and select three resources that you would
suggest to the student for their information needs.
Important: One of these three resources MUST be Statistics Canada.
2. Record a screen capture (5 -7 minutes) where you present this LibGuide to an imagined
student (ie. frame your presentation as though you are giving actual instruction to a
student in the library, not telling me what you would do in this situation).
Your presentation must:
• Explain to the student what a LibGuide is
• Explain to the student the purpose of this LibGuide in particular
3. From the guide, highlight three resources of specific use to this student’s information
need. (two resources AND Statistics Canada = total of three).
To highlight your selected resources, you should explain what the resource is and why it
is useful AND give the student a basic introduction to its interface (i.e. How to use it).
4. Separately, write a short report that answers the following questions:
• What information did you consider in choosing each resource for your student?
Explain this per resource not overall. (Hint: appropriateness of content to
student needs and evaluation criteria)
• Locate an additional resource that is not featured in the LibGuide: why is this
useful to your patron? (Hint: appropriateness of content to student needs and
evaluation criteria)
• In a short paragraph, briefly state two things you learned about providing
reference services for business topics through this activity and why are they
significant.

Sample Answer

Title: Enhancing Business Research Skills: A Guide for Crafting a Business Plan

Presentation Transcript:

Introduction:

– Hello, and welcome to the NSCC Library Guide on Business Administration. Today, we will explore resources that can assist you in researching market factors for your craft brewery business plan.

What is a LibGuide?

– A LibGuide is an online platform created by librarians to provide curated resources, tools, and information on specific subjects to assist students and researchers in their academic pursuits.

Purpose of the NSCC Library Guide on Business Administration:

– This LibGuide is designed to support students in the Business Administration program by offering access to a variety of resources relevant to business research, including databases, journals, and websites.

Highlighted Resources:

1. Statistics Canada:

– Description: Statistics Canada is a key resource for accessing demographic data, market trends, and economic indicators essential for market analysis.
– How to Use: You can navigate to the Statistics Canada website and search for specific data related to demographics, consumer behavior, and industry trends.

2. IBISWorld:

– Description: IBISWorld provides industry reports, market research, and analysis that can help you understand market trends and competitive landscape in the craft brewery industry.
– How to Use: Access IBISWorld through the library database page, search for “Craft Brewery Industry,” and explore detailed reports on market size, key players, and growth projections.

3. MarketLine Advantage:

– Description: MarketLine offers company profiles, industry reports, and market data that can assist you in understanding consumer preferences and market dynamics.
– How to Use: Login to MarketLine Advantage via the library portal, search for “Craft Brewery Market,” and access comprehensive reports on market segmentation, SWOT analysis, and competitive strategies.

Additional Resource:

– Brewers Association: This resource provides insights into industry trends, consumer preferences, and regulatory updates specific to the craft brewery sector. It offers valuable information on craft beer production, sales data, and industry events that can enhance your market research.

Short Report:

Resource Selection Criteria:

1. Statistics Canada: Chosen for its authoritative demographic and economic data crucial for market analysis.
2. IBISWorld: Selected for its comprehensive industry reports offering insights into market trends and competition.
3. MarketLine Advantage: Included for its company profiles and market data to understand consumer behavior and industry dynamics.

Additional Resource:

– Brewers Association: Useful for accessing niche information on craft brewery trends, consumer preferences, and regulatory updates specific to the industry.

Insights on Providing Reference Services:

1. Tailored Information: Learning to select resources based on student needs enhances the relevance and effectiveness of reference services.
2. Diverse Resource Exploration: Exploring beyond the standard guide introduces students to specialized resources, broadening their research scope and depth.

 

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