EMA – Marketing – Innovation – Economic – Global View

We have encouraged you to look at business in various ways, including from functional, economic, political, ethical and global viewpoints. The end-of-module assessment (EMA) is designed to test your understanding of the module as a whole, and for it we want you to demonstrate your ability to consider a specific business case from several different perspectives. Requires you to read a case study describing a company, Carrefour, and its approach to international strategy Using concepts and theories from Block 1, explain why Carrefour places high importance on innovation. You should consider how the various business functions within Carrefour integrate to facilitate innovation. (15 marks) Globalisation has created a new and dynamic relationship between the ‘global’ and the ‘local’. Based on your work during Block 2, how would you advise Carrefour to balance these two competing perspectives as it continues to pursue its global expansion strategy? (15 marks) Applying concepts from Block 3, explain how Carrefour seeks to nurture long-term value creation. (15 marks)