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Assignment – 1
Use the Internet to research three different types of marketing strategies that companies use to drive business and increase their customer base.
Your paper should meet the following requirements:
• Provide detailed information on and differentiate between each of the three marketing strategies.
• Summarize each of these marketing strategies with your thoughts on how beneficial they can be for a company to implement.
• Include a minimum of three scholarly or academic references to justify your content.
• APA 7th edition format and referencing are required.
• A minimum of 500 words of content, not including title and reference pages.
Assignment – 2
Below are some of the key challenges and opportunities that businesses face in managing their digital infrastructure in the era of rapid technological change and digital transformation?
Discuss the below points and in total write about 300 words.
• Digital Infrastructure and its components
• Digital infrastructure Architecture and planning
• Strategic Importance of Digital Infrastructure Management
• Evolution of Digital Infrastructure Management
• Traditional vs Digital Infrastructure Management
• Digital Infrastructure security and risk management
• Capacity and Scalability Management
• Role of Artificial Intelligence
Assume a large healthcare system that operates multiple hospitals, clinics and medical centers across the country. The system employs thousands of staff, including doctors, nurses and administrative personnel. What digital tools the system should use to manage its business? What challenges the system will face to manage its digital infrastructure.
Note: 250 words with intext citations with 2 references
