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Design prototype. Use pictures to describe the prototype if it necessary.
Review the marking criteria at the end.
Also use The Harvard Style a Guide to Referencing, I have attached the reference guide as well
The purpose of this assignment is for you to practice some user centred prototype design work. Due to the short duration of the module and the time available this task is fairly directed. However, it should give you some insight into the process of user centred prototype development. On Moodle you will find the relevant lectures and a set of brief readings to help you complete this task.
Brief: Produce a prototype for a course recruitment ‘micro site’, aimed specifically at International students, for the Scarborough Campus.
The first assignment revealed a number of usability issues that could impede the recruitment of international students onto courses at the Scarborough campus.
• Not every course page was clear about entry requirements and IELTS scores for international students
• Course fees for international students were not always made clear, and some courses failed to mention international entry as a recruitment path
• Different courses could have different ways to apply and did not mention international applications
• ‘Apply Now’ button did not always mean ‘apply now’
• The search engine did not always return accurate results or allow filtering to narrow down choices.
• Important information could be embedded in large paragraphs of text and was difficult to find.
• Some issues with identifying/booking accommodation
Part 1 – Involve some users in developing a course recruitment microsite for international students
involve one or two people to identify information needs or navigation titles for the microsite. The methods we have studied include: Rapid parallel prototyping, focus groups, card sorting, task analysis. Use one or two of these methods to identify relevant content and navigation for your prototype. Record any artefacts produced (e.g. notes, photographs of card sorted navigation, examples of parallel prototype drawings) and include them in your appendix. Write up your findings. Describe how (or even if) the user involvement method helped develop a prototype design.
Part 2 – Develop a paper (or other) prototype redesign
Following the user involvement, you should develop a low fidelity ‘paper’ prototype that addresses the information needs identified.
You should present your prototype as an interface design (one ‘screen’ or small set of linked ‘screens’). You can use an online wireframe prototype application (such as moqups.com) or paper and pencil, HTML and CSS, PowerPoint slides, Photoshop, MS Paint or any other method to produce this prototype – try and develop a ‘home page’ that ‘gives an impression’ of how you would redesign the current resource.
Very important: Annotate the design – label features that address the problems identified in the Scarborough Campus site.
Very important: Identify and annotate how you have followed visual design principles (proximity, contrast, alignment, closure, etc.)
Assignment Rules
The rules for this assignment are as follows:
• This is an individual exercise.
• Reports should be around 1500 words in length (this is a suggestion not a word limit) and should be accompanied by a prototype redesigned Scarborough International recruitment website.
• Please note you should not waste time transferring content or doing graphic design. “Lorem Ipsum” is perfectly acceptable (Google it!)
• Your report is to be uploaded to Moodle by: 18:00 on 27/04/18. If you have more than one file to upload (e.g. your report and your redesigned page) please place the files in a .zip archive.
• The name of the file that you upload should be in the format “yourlastname_studentID”
• Your skills in using web design software or coding ARE NOT BEING ASSESSED. Paper prototypes will be assessed as equivalent to web pages.
The marking criteria for this assignment are attached. They focus on your ability to utilise appropriate user centred design methods and to make appropriate design choices based on interaction with participants.
