Customer relationship management

Reflect the application of course material to an organization/ brand that is assigned to you for the purpose of the individual assignment. You will be required to collect and analyze company data and consumer data relating to the organization/brand. Your work should focus on analytical and reflective thinking about the issues. You should concentrate on outlining connections you make between theory and practice; concepts and observations; readings and experience; old and new knowledge, etc. That is, you should apply the Customer Relationship Management (CRM) concepts and theory that are discussed in the weekly seminars for your reflections on, response to, or analysis of, an event, experience or concept.