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Choose a country and a product / service that is not currently found in the targeted country and devise a cultural analysis and marketing plan for the chosen country.
For example, you can choose to market an automobile from the United States into a foreign country or can choose to market an automobile into the United States that is not currently available here.
International students are especially encouraged to find products / services that they’ve been accustomed to or enjoyed (a favorite type of food product) here in the United States and wish to “export” to their home country.
Cultural Analysis: The data suggested in a cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country. This cultural analysis is composed of two parts: information on the cultural makeup of the country and the economic analysis of the country. I would be impressed if you invoked the Twenty-Contrasting Cultural Factors for economic success.
