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Write a short, one to three page, paper about CRM system/software implementation failures and CRM system/software implementation successes. This
paper must compare the reasons for CRM failures from two scholarly articles and compare the reasons for CRM successes from two different scholarly
articles. Here are a few guiding questions:
What are the failure/success reasons?
Do the articles identify the same failure/success reasons?
Why is/are the reasons the same/different?
The paper must contain the following sections and section headings (you may add more headings as needed):
Introduction
CRM Failure Comparison
CRM Success Comparison
Summary
Utilize APA guidelines for formatting your paper, referencing sources, and citing material. The paper must use Times New Roman, 12-point font/typeset. Yo…
