Conversion

The word “conversion” has multiple meanings, depending on the context. Here are some of the most common ones:

• In marketing, conversion refers to the act of persuading a user to take a desired action, such as making a purchase, filling out a form, signing up for a newsletter, or downloading an app.
• In religion, conversion refers to the act of changing one’s religion or belief system.
• In engineering, conversion refers to the act of changing from one form, unit, or state to another.
• In chemistry, conversion refers to the act of changing one chemical substance into another.
• In physics, conversion refers to the act of changing one form of energy into another.

Here are some examples of conversion:

• A website visitor converts when they make a purchase.
• A customer converts when they sign up for a newsletter.
• A lead converts when they become a paying customer.
• A molecule of water converts into hydrogen and oxygen gas when it is exposed to an electric current.
• A unit of energy is converted into another unit of energy when it is used to perform work.