Competitive analysis
A clear explanation of the product/service in relation to competition in the market. You should critically evaluate the advantages and disadvantages of your product/service in the industry and the market. Techniques, e.g., PESTEL, SWOT and Porter’s 5 forces should be included. Students are not limited to the listed techniques; other techniques could also be considered. Real-time statistics, tables or graphs are recommended to support your statements.
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