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There are subtle—but distinct—differences between communicating with an individual and a group. Communication among group members can be seen as a microcosm of communication within the entire organization. Using the company that you selected in Week 1, complete the following analysis to show the differences between writing and communicating a message:
Select 2 communication channels to present 1 message to (a) an individual employee within the organization and (b) a group within the organization.
Describe a new product being released by your company by writing messages of 400–600 words to (a) the individual, and (b) the group.
For the individual employee message, consider how the new product affects the individual’s job or role within the organization. How would you customize the message?
What considerations are important in the message for a larger group? Are there specific differences? Answer these questions in the analysis.
Lastly, explain what communication channels are most effective when dealing with individual employees, a group, and the larger organization. Consider cross-communication platforms, too. How do they complement each other?
Ideas To Help You Plan The IP:
Depending on the product you select, two communication channels could be an e-mail to individual employees and a face-to-face meeting with a group within the organization.
You will write TWO messages of 400–600 words to The individual AND The group describing the new product being introduced. You should find a few differences, most notably that the individual communication can be customized with a name and a department and may be longer than the group message. The individual message about the new product could include information about how the product will affect the individual’s job.
For example, someone in the manufacturing department might be required to work additional hours to get the new product to customers on time.
The messages could be customized for workers in different departments, from manufacturing to marketing. Adding the worker’s name is a way to customize the message for more effective workplace communication.
