Our orders are delivered strictly on time without delay 
Please review the whole outline including these links and articles, and you only need to do the two parts which are long term plan which accounts for two and half pages long and Why we don’t choose the other two, maybe half of a page long (They are both in yellow highlight marker). Please write specifically and thoughtful.
http://www.phila.gov/health/chronicdisease/gethealthphilly.html
http://thefoodtrust.org/uploads/media_items/get-healthy-philly-farmers-market-and-philly-food-bucks-2014-report.original.pdf
https://www.centerforhungerfreecommunities.org
http://thefoodtrust.org/what-we-do/foodbucks
Goal: Reduce obesity in North Philadelphia by 5-10%
Intro: make sure we mention that obesity can’t be changed overnight, human behavior is hard to change, this is partly why we are taking an incremental approach
● Short term → Expand effect of Greens grow to target areas
○ Who: Adults → families (hope is to indirectly primordial interventions)
○ What: improving/enhancing healthy food access
○ Why: high obesity rates, and low healthy food access in North Philly. Greensgrow not present here but has been successful in other areas of Philadelphia such as West Philly
○ Where: North Philadelphia
○ How: One Mobile Market, different locations in North Philadelphia throughout the week
■ Enticing because you can use Philly Bucks at these locations and save some cash (might help divert people from other options like fast food places)
■ Advertise through social media, radio, flyers, SEPTA (use ad space that Greensgrow already has to cut down costs)
■ Stakeholders: Hospitals (promote the Mobile Market to patients)(St.Chris and Temple), Greensgrow, Philly Health Department (support since we are trying to get them to adopt this, using their data to target areas (dibs on data throughout the year that they identify)), schools (another resource they can offer to food insecure children/families), Health Federation of Philadelphia (Chronic Disease Collaborative)
● Have PHD measure obesity trends before and after intervention
■ Financing:
● Population → SNAP, look up proportion of North Philadelphians that have SNAP benefits
● Intervention → Public Health Department (put into budget)
■ Metrics
● Qualitative: focus groups (pre v post)
● Quantitative: obesity rate in target area, amount of produce being distributed
● Intermediary → Identify/Engage More Stakeholders
○ Schools
■ Being able to be in school parking lot
■ Role models at school
■ Book fair-esque thing where the food truck comes
■ Integration with education in school
○ Insurance (Medicaid, and Blue Cross Blue Shield)
■ Wang → in literature that is posted, talks about how much obesity is costing Medicaid
■ Could be potential financial stakeholders
○ Philly Health Centers
● Long Term → Expand Influence
○ Expand to more prevention type strategies and child/family prevention
○ More attention to comorbidities such as diabetes and CVD
■ Expansion of resources being allocated to comorbidities related to obesity
■ Monitoring of comorbidities
○ Goal: to become more influential in North Philadelphia
● Why we didn’t go with the other two
○ Corner Stores
■ Hard to change human behavior
● Ortega’s article
■ Just because healthy options are there doesn’t mean people are going to make the healthy choice
○ Police and Exercise
■ Not trauma-informed
■ School Resource Officers should be focusing on their original duty of safety
