culture Explain how the history and theories of counseling have both benefited and oppressed cultural groups. Briefly describe the experience of a specific cultural group to support the points made in your explanation. Explain how one of the following modern controversies, or another of your choice, benefits or oppresses a specific cultural group: IQ debate, standardized testing, history of naming, use of psychotherapy, the deficit model. using these references Sue, D. W., & Sue, D. (2013). Counseling the culturally diverse: Theory and practice (6th ed.). Hoboken, NJ: John Wiley & Sons. Hays, P. A. (2008). Addressing cultural complexities in practice: Assessment, diagnosis, and therapy (2nd ed.). Washington, DC: American Psychological Association.
02 September, 2015
Case summary respond; Hong Kong’s mobile phone market has 8.3 million subscribers. 80% of subscribers have held by the large companies. Sunday communication Ltd is a mobile phone company in Hong Kong. Sunday launched in 1997. In the late 90’s, they became a famous brand in Hong Kong. Uniqueness, brand personality, customer relationships, and brand awareness, those are makes Sunday’s brand equity much higher. Sunday’s advertises are shows a unique and creative than any other commercial advertising. Especially they used to advertise their ad on the visual commercial such as TV, newspaper, magazine and metro station. They try to catch a customer’s attention. Also they provide unique service then competitors. The rate of young subscriber are become higher that able to promote advertise to younger generation. This shows that Sunday’s brand personality is become younger. Even they keep appealed to the younger customer; they still have good relationship with loyal customers. Sunday have the highest rate on locked-up period in the market. In addition, they establish a collaboration promotion with Cirque du Soleil. Sunday and Cirque du Soleil has working on the different industry but they have a same personality like creative and unconventional. As see the above the strength of Sunday’s brand association is pretty higher than competitors Sunday’s brand has developed with the creative and unconventional advertising. However, competitors are not much unique then Sunday. Unfortunately as much as creates unique advertisement, Sunday lose the favorability of brand association. Based on Sunday’s ideas which creating a unique ad, their advertisement are become harsh and backlashes. Some of audience should be interest with commercial but definitely others should not interest or skeptical
02 September, 2015
Contemporary Culture 1 question:Choose one of the following activities and record the result in your e-journal: Write a short story (maximum 250 words) that reflects your understanding of how power operates in contemporary society. OR Write a letter (maximum 250 words) to Prime Minister Kevin Rudd or Premier Colin Barnett outlining some of the main issues relating to power you see in Australian society today. question 2: In your e-journal, use one of the readings for this week or another academic source to define creativity. Then spend 10 minutes walking around either Murdoch Campus, a shopping centre, main street or another public place. Identify the three most creative things (people, buildings, objects etc.) that you observe. In your journal, explain why you decided each observation was creative. Draw upon this week?s reading to support your explanations. question 3: Go to the following YouTube Page for The Corporation movie: http://www.youtube.com/user/machbar Watch ONE of the Chapters of the movie (note: the chapter you select should be 5 minutes or longer in length). Then, in your e-journal, write a maximum 250 word reflection about the Chapter that you watched. question 4: Join a Twitter conversation about a television show you are currently watching. Draw on the reading or another academic reference to reflect in your journal about how joining the Twitter conversation influenced your viewing experience. question 5: Create an account on Wikipedia, log in, and modify any entry you choose. You may make it something obviously incorrect or subtly amend the existing facts. Note how quickly your change gets changed back, or if it remains and is now part of global knowledge! In your ejournal in 250 words or less, describe what you changed and why as well as whether it was changed back or remained in the entry.
02 September, 2015