Using Leadership to Improve Ethical Performance Due Week 9 and worth points 300 At this point, you should have identified the leader you would like to interview. You should also have already contacted him / her and have scheduled an interview time / date. If not, do it as soon as possible. The intention of this assignment is to describe leadership skills, ethics, and communication which impact motivation and improve ethical performance. Write a three to four (3-4) page paper in which you: 1. Create five to seven (5-7) questions to ask your chosen leader to determine his / her views of motivation, ethical leadership and performance. Then, conduct the interview based on your selected questions. HINT: The following are some examples of questions. Feel free to select them from here. However, we urge you to revise your Assignment 2 for some ideas of what you would like to know from an experienced leader. a. How would you define leadership? b. As a leader, what do you do when people on your team aren’t pulling their weight? c. What is one of the greatest leadership challenges you have ever faced? What did you do? What was the result? d. How would you describe your communication style? e. Describe a situation in which effective interpersonal communication skills contributed to your success. f. Describe your personal actions by which you convey to your staff that ethics/ethical behavior is a high priority with you and that you also expect it to be a high priority with your staff. g. Related to the previous question, describe how your personal actions (demonstrating ethics is a priority) have impacted your staff and/or colleagues. h. Describe a situation where you recognized a need to communicate clear expectations for ethical practice. How did you recognize that expectations had to be clarified? What did you do or say to clarify the expectations? 2. Analyze the leadership, motivation, and ethical values of the leader interviewed and assess its impact in the ethical performance of the organization. HINT: You should summarize the answers that you gathered in your interview. Thereafter, you should compare and contrast his / her point of view about leadership with your own perception of it. 3. Use at least two (2) quality academic resources you have located using the Strayer Library resources / data bases in this assignment. Note: Wikipedia does not qualify as an academic resource, and neither do web-based blogs. 4. Format your assignment according to the following formatting requirements: a. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. b. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length. c. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. notes: .... 1- writer must use Strayer Library resources / data bases in this assignment. here is the link of strayer university library : http://eds.b.ebscohost.com/eds/search/basic?sid=e8a12b07-145b-4ab6-b9de-6f57587d5482%40sessionmgr198&vid=0&hid=121 2- writer must have access to our book, and can use it as a reference,, here is the book : Robbins, S. P., & Judge, T. A. (2015). Organizational behavior (16th ed.). Upper Saddle River, NJ: Prentice Hall. 3- writer can use the attached assignment 2 that was mentioned in the hint above. Assignment 3: Using Leadership to Improve Ethical Performance Due Week 9 and worth points 300 At this point, you should have identified the leader you would like to interview. You should also have already contacted him / her and have scheduled an interview time / date. If not, do it as soon as possible. The intention of this assignment is to describe leadership skills, ethics, and communication which impact motivation and improve ethical performance. Write a three to four (3-4) page paper in which you: 1. Create five to seven (5-7) questions to ask your chosen leader to determine his / her views of motivation, ethical leadership and performance. Then, conduct the interview based on your selected questions. HINT: The following are some examples of questions. Feel free to select them from here. However, we urge you to revise your Assignment 2 for some ideas of what you would like to know from an experienced leader. a. How would you define leadership? b. As a leader, what do you do when people on your team aren’t pulling their weight? c. What is one of the greatest leadership challenges you have ever faced? What did you do? What was the result? d. How would you describe your communication style? e. Describe a situation in which effective interpersonal communication skills contributed to your success. f. Describe your personal actions by which you convey to your staff that ethics/ethical behavior is a high priority with you and that you also expect it to be a high priority with your staff. g. Related to the previous question, describe how your personal actions (demonstrating ethics is a priority) have impacted your staff and/or colleagues. h. Describe a situation where you recognized a need to communicate clear expectations for ethical practice. How did you recognize that expectations had to be clarified? What did you do or say to clarify the expectations? 2. Analyze the leadership, motivation, and ethical values of the leader interviewed and assess its impact in the ethical performance of the organization. HINT: You should summarize the answers that you gathered in your interview. Thereafter, you should compare and contrast his / her point of view about leadership with your own perception of it. 3. Use at least two (2) quality academic resources you have located using the Strayer Library resources / data bases in this assignment. Note: Wikipedia does not qualify as an academic resource, and neither do web-based blogs. 4. Format your assignment according to the following formatting requirements: a. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. b. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length. c. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. notes: .... 1- writer must use Strayer Library resources / data bases in this assignment. here is the link of strayer university library : http://eds.b.ebscohost.com/eds/search/basic?sid=e8a12b07-145b-4ab6-b9de-6f57587d5482%40sessionmgr198&vid=0&hid=121 2- writer must have access to our book, and can use it as a reference,, here is the book : Robbins, S. P., & Judge, T. A. (2015). Organizational behavior (16th ed.). Upper Saddle River, NJ: Prentice Hall. 3- writer can use the attached assignment 2 that was mentioned in the hint above.
16 November, 2015
Marketing Project Paper details: Assessment Task 1: Marketing Project Scenario or background information The outcome of this assessment is a market positioning strategy report regarding a product or service of your company of choice. The product or service should be either one that is slightly different to that already offered by the company or a completely new product or service for the company. To assist with the development of the market positioning strategy, you will need to identify and use a marketing plan for the company that provides the product or service. This plan will provide you with key information such as marketing objectives that you will need when completing the assessment. The project work that you complete as part of developing your market positioning strategy must be written up in report format that includes all the information as set out in the assessment requirements below. Your assessor will provide you with a template for the reports and you must ensure that you use this format. Requirements Part A: Market segmentation For Part A of this assessment you must develop a market segmentation report: 1. Include a description of the product or service you have chosen. 2. Broadly describe the market for this product or service, including market potential. 3. Describe the segmentation criteria that you will use and why you have chosen these criteria. You should also detail how your choice of segmentation criteria links to relevant information about segmentation in the company marketing plan. 4. Document sources of information that you will use for segmenting and profiling markets. Include references for all the sources of information that you use; for example, website references and the title and publishing date of reference sources such as journals or annual reports. 5. Describe each possible market segment for the product or service you have chosen and in terms of the segmentation criteria that you have identified for use. 6. Review each of the market segments with regard to whether they meet the criteria for effective segmentation, e.g. are they measurable, actionable, etc. 7. Identify new segmentation criteria where you have evaluated that segments do not meet the criteria for effective segmentation. 8. Identify at least three market segments that you consider have the most potential based on your research. Part B: Identification of target market For Part B of this assessment you must develop a target market report: 1. Describe the total market for the product or service, e.g. total sales, etc. 2. Provide an evaluation of the attractiveness of each of the segments you have identified, for example, growth rate or profitability, does if fit with marketing objectives. 3. Describe each of the target markets you have selected in terms of the segment descriptors. 4. Explain the range of strategies applicable to each segment including effective advertising or distribution strategies and effective and suitable targeting strategies. 5. Identify suitable strategies for each segment and in accordance with strategies in the company marketing plan. SGA590 Identify the market Workbook Part C: Consumer profile For Part C of this assessment you must develop a consumer profile (no more than 2 pages for each profile) for your target market. 1. Your profile must use standard statistical terms and/or descriptive terms used in media selection. 2. Outline demographic and/or psychographic descriptions. 3. Include a description of attitudes to the product or service. Part D: Market positioning For Part D of this assessment, you must develop a marketing positioning strategy report: 1. Describe at least 4 positioning strategies that an organisation can choose to follow and are relevant to your target markets. 2. Identify options for positioning strategies based on marketing requirements as identified in the company marketing plan and your selected target markets. 3. Outline a marketing mix based on the positioning of your product or service. Criteria ? Criteria within each section of the report that is Part A – Part D were satisfactorily addressed. This means that adequate research and analysis were conducted evidenced by written responses which satisfy the question or request in each section. Word Limit: (Approx. 1500 words).
16 November, 2015