The media effects of the campaign

 

 

 

 

 

You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.

Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.

Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.

 

Discuss your understanding of the media effects of the campaign, and include information on the following:

Micro-level effects: How does the campaign affect individuals?
Macro-level effects: How does the campaign affect groups or communities?
Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.
Include any media research and available data that are specifically related to your product and the advertising campaign.

 

 

Voices of Diversity

View the Voices of Diversity: Gender and Sexuality video showing Social Work faculty sharing perspectives and experiences related to gender and sexuality.
Reflect on the video, identifying ideas, experiences, or statements that resonate with you.
Review the Learning Resources on gender, sexual orientation, and allyship.
Access and complete the Privilege for Sale activity in the Learning Resources.
BY DAY 3
Write a post in which you:
Analyze what you learned from the Voices of Diversity video regarding perspectives and experiences of gender and sexuality. What idea, experience, or statement resonated with you the most, and why?
Then, describe your approach to the Privilege for Sale activity and any challenges you encountered in selecting privileges. Describe at least one insight you gained from the activity.
Apply your learning to social work practice with the LGBTQ population and to allyship.

NASW Code of Ethics

Apply ethical decision-making to a true-to-life scenario in social work practice.
The goal of this activity is to simulate how a change in circumstance or information can affect your ethical decision-making process—and in that way mirror common situations in actual practice.
Review the NASW Code of Ethics.
Review the Ethical Decision-Making Tree.
Review the scenarios below and choose one to respond to for this Discussion.
Scenario 1
You are in the first weeks of your internship, and you hear the employees discussing a client in the hallway. They are using terms like “junkie,” “loser,” and “hopeless.” How do you handle this situation?
Scenario 2
You are terminating with a client, and the client asks if they can take a picture of the two of you together to post on their social media page. They want to say how great you were. What are some considerations before responding to their request?
Scenario 3
You are doing an intake on a new client, and they tell you that they recognize you from your church. You do not know “specifically” who they are—but they do seem familiar. How do you respond to this?

Equal gender roles

Identify places in society where equal gender roles exist. Are they in certain kinds of families? Are they in certain kinds of workplaces? Where are equal gender roles least likely to exist?

Family life education

Family life education is relevant across the lifespan, is inclusive of all types of families, and is designed to meet the needs of the target audience (Arcus, Schvaneveldt, & Moss, 1993).

In regard to diverse audiences, program content must be culturally appropriate in order to be effective. Family life educators must determine the appropriate scope of their program and establish the relevance, or applicability, to their audience (NCFR, 2010b).

  1. Given, the stated fact presented and in reflecting on your reading coupled with outside research, what are some best practices (actions) in creating and presenting a strengths based and culturally aware program for the diverse families served in programs today? Share and discuss at least 3.

References

Arcus, M. E., Schvaneveldt, J. D., & Moss, J. J. (1993). The nature of family life education. In M. E. Arcus, J. D. Schvaneveldt, & J. J. Moss (Eds.), Handbook of family life education: Foundations of family life education (pp. 1-25) . Newbury Park, CA: Sage.

International Relations scholars

 

 

 

 

 

 

 

International Relations scholars appear to disagree on the causes of economic underdevelopment, and unequal distribution of wealth among states. Neo-Marxist scholars explain these inequalities through a systemic theory, focusing on a world system that benefits some states disproportionally. Others argue that the causes of economic underdevelopment are to be found in unit-level attributes. Which of these two examples do you find most compelling? Why?

International Relations scholars

 

 

 

 

 

 

 

International Relations scholars appear to disagree on the causes of economic underdevelopment, and unequal distribution of wealth among states. Neo-Marxist scholars explain these inequalities through a systemic theory, focusing on a world system that benefits some states disproportionally. Others argue that the causes of economic underdevelopment are to be found in unit-level attributes. Which of these two examples do you find most compelling? Why?

Social insurance programs

The main social insurance programs like Social Security, Medicare, and unemployment compensation are funded by a payroll tax on the earnings of individuals who may receive benefits. Do you think the social insurance programs are effective? How are social insurance programs affected by the socioeconomic and political forces? Explain your answers.

Speaking Truth to Power

Overview
As American citizens, we can use our voices to communicate to our authority figures about how their decisions can impact society. One of the ways that we as citizens can participate in the creation of a future where all citizens are treated equitably is to voice our collective needs to those that we have placed in positions of authority. Before we do so, we should understand the relationship among power, privilege, and other socio-structural factors and the life circumstances of individuals from different groups. This paper will give you space to think through these ideas and to better prepare you to make your voice heard and have a positive impact on the world.

Requirements
Read the chapter Privilege, Power, Difference, and Us, pp. 69–78.

Answer the following in a 2–3 page paper:

Summarize the chapter:
Define the concepts of power and privilege and how they relate.

Discuss the chapter in light of your textbook readings (especially Chapter 2: Analyzing Economic Inequalities):
What is your perspective on the relationship between power and privilege and social problems? Use specific examples to support your ideas.

If you could have a conversation with a person in a position of authority about the relationship between power, privilege, and current social problems, what would you discuss? What advice or tools would you suggest to help them gain more social intelligence in this area?