Social media | AustraliaEssayWriters

Social media solution- a game

Posted on March 21, 2023 | by Brian Leakey

GameZone Inc. is a growing company in digital interactive entertainment. It started its business in the video gaming industry in 2009 in San Francisco. Some of their related projects:

https://pocketgems.com/Links to an external site.

https://www.supergiantgames.com/Links to an external site.

https://cloudcade.com/Links to an external site.

Mission – To inspire the world to play.
Desires a global reputation as the leader of the video game industry
Develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers.
Over 30 million registered players globally.
It is recognized for brands in sports games, strategic games, zombie games, and so on.
Requests to incorporate feedback from customers
Sells both online and directly through retailers (such as Target and Walmart), which helps keep better consumer trends.
It looks for positive publicity and a greater market in the U.S. and around the world.
They have three main beliefs:

CREATIVITY: Strive to bring imagination, original ideas, and excitement to everything they do.

PIONEERING: Acting with the curiosity and courage it takes to experiment, innovate, and lead.

PASSION: They are at their best when they pursue what they love while having fun doing it.

Although the company’s market share and revenue are not bad, they have no clear marketing strategy. They mainly focus on word of mouth based on their products’ variety, price, quality, and after-sales services. Now, they have decided to take advantage of Integrated Marketing Communication (IMC). Therefore, they have invited four marketing consulting groups to develop a sound online marketing strategy. In this game, the four consulting teams describe four different approaches as follows:

Approach 1: Customer-centered approach: Viral marketing and crowdsourcing

This consulting team needs to explain how this company can take advantage of viral marketing and crowdsourcing to improve the quality of products/services, come up with new ideas, reduce errors and bugs, and increase revenue. It would help if you described your proposed strategies for viral marketing. Why could crowdsourcing be a promising way to influence organizational performance? Give one example of a crowdsourcing project that best matches the company.

Approach 2: Network-centered approach: Influencer marketing

This consulting group needs to focus on the influencer marketing approach. You need to explain how the company can use influencer marketing to get more followers and likes, increase the number of actual users, and improve revenue. It will help if you articulate your plan. For example, which influencer (s), celebrity (ties), or Viner (s) will you pick? Why? How will this choice affect the company’s bottom lines?

Approach 3: SM- centered approach: Social media platforms and social media management tools

This consulting team needs to convince the management that the best way to improve marketing and advertising activities, enhance reputation, elevate brand awareness, retain and manage current customers, attract potential customers, and increase revenue is by choosing the best social media platforms. It would then help if you highlighted that the company should use SM tools to manage and harmonize the SM channels. You need to explain what social media is the best option for them. Why? What tools do they need to use to manage them? How to draft their SM policies?

Approach 4: Online word-of-mouth approach: Outrageous marketing approach

This consulting group needs to provide enough evidence to convince the management that being outrageous is the best marketing approach. For instance, you can use competitive analysis to show some successful outrageous strategies. Why do other companies (in a related or unrelated industry) use this approach? What are the advantages and possible risks associated with this approach? You also need to either draft your idea about your outrageous plan and describe it or prepare a short video (or any multimedia materials) to offer your solution practically.

SOCIAL WORK HISTORY, MISSION, AND YOUR ROLE

Posted on March 8, 2023 | by Brian Leakey

RESPOND TO CLASSMATE 1:
Explain how 1 or more aspects of the history of social work relate to the social work population with whom you want to work.
In the reading, it states, “Social service agencies were unprepared to address the mounting needs of not only the indigent but also members of the working-class (Cox, L. E., Tice, C. J., & Long, D. D. (2019) pg. 30).” This was happening during the Great Depression and many people were struggling to make ends meet as it was an economic disaster. This reminds me a lot of the Covid pandemic as some people lost jobs or were unable to work due to being sick and quarantining. The government helped us out by sending us relief checks. The people that benefited the most from that were people with childcare assistance, or food assistance as they received more during the pandemic. I think it did help many families out as they were already struggling before the pandemic let alone possibly losing a job or off work for longer periods to quarantine. That would ensure children and families to have the necessities on the table. During times like the ones mentioned, social workers are learning about different resources that are coming out to better help these families.
• Explain how the mission of social work aligns with your goals for your social work career.
The mission of social work aligns with my goals to become a social worker is to help people better their everyday lives. I want people to know their potential, to feel empowered, and to make their goals come true. I have always had the tendency to help people from an early age, and I want to continue to do that as a career. I have heard people say before that if you really love your job, it will not feel like you have one. That is my ultimate goal.

Cox, L. E., Tice, C. J., & Long, D. D. (2019). Introduction to social work: An advocacy-based profession (2nd ed.). SAGE Publications, Inc.
Reply

RESPOND TO CLASSMATE 2:
Explain how 1 or more aspects of the history of social work relate to the social work population with whom you want to work.
The mission of Social Work relates to the population that I want to work with in that it is my personal goal to work with Veterans who suffer from mental health issues that include trauma and substance abuse. The Department of Veterans Affairs has reported that more than two of ten Veterans diagnosed with PTSD also suffer from substance abuse, while one out of three are seeking treatment for both at the same time ( va.gov). My personal goal is to be able to meet with individuals in their mental health stage without causing additional triggers or stressors, which would cause them to want to use or go backwards instead of improving. I would meet them with empathy, understanding, an open heart, listening ear, and give them the understanding to let them know their needs can and will be met and they are safe and their mental health is very important.

• Explain how the mission of social work aligns with your goals for your social work career.The primary mission of the social work profession is to enhance human well-being and help meet the basic human needs of all people, with particular attention to the needs and empowerment of people who are vulnerable, oppressed, and living in poverty. A historic and defining feature of social work is the profession’s focus on individual well-being in a social context and the well-being of society. Fundamental to social work is attention to the environmental forces that create, contribute to, and address problems in living.” With that being said this aligns well with my goals for becoming a social worker, I plan to stay employed with the Department of Veterans Affairs and stay in the Behavioral Health Department. As a Veteran, I don’t feel any Veteran should be without any resources or without the proper help when the VA has the proper resources, so as a social worker, not only will I make sure these Veterans are getting the mental help they need, I will make sure they are receiving all the help they need. I will advocate in any area possible for them. I will be there advocate from the beginning, middle, through the end of therapy for them.

Social Media Platform (Youtube)

Posted on February 7, 2023 | by Brian Leakey

Now that you have a specific technology to examine, in this stage, you will answer a series of questions to help you start thinking about how technology functions in the world and what impacts, biases and technological politics s it may have.

Address each of the following questions in about 2-4 sentences. Be sure to refer to specific aspects or elements of your artifact to illustrate your answers and to your resource(s). Use at least three resources for your information from the UMGC library. If no sources are available on this topic in the library, make sure you are using reliable resources such as trade magazines, verifiable historical information, information from the item’s website etc. Avoid personal blogs, product reviews, promotional, marketing or advertising materials etc. If you have any questions about a resource, please contact your instructor.

Who created and designed this technology? What are the demographics of the creators? Use at least one reliable resource about inventors, designers, programmers, planners or the company to answer this question. Also, if appropriate, consider if there is a contested history about who invented the artifact.
Provide a very brief history of this technology. How long has it been around? What significant changes has it gone through over the years?
According to your observations of this technology in its context, who uses, depends on or interacts with this technology the most? Who uses, interacts or depends on it the least? Who never uses, interacts or depends on it or does not have easy access to it? Why?
Based on your observations of this technology in its environment, who seems to benefit from this technology the most? Who might have difficulty benefitting from it and why? What kinds of built-in biases might this technology have due to who benefits from it?
Briefly describe one possible change to the design, location, programming or planning of this technology that could change who uses it and/or who can benefit from it.