Category: Marketing

SCA Strategy

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This week, you narrow the funnel down to one last method; however, it is particularly important, as it connects directly to your field, supply chain. Also, as you are learning, it has direct connections to strategy.
Review Learning Activity 4 before completing this discussion.
Please answer the following:
1. What part of the supply chain analytics model do you find most interesting?
2. How do you think the various parts of the model will interact?
3. How will the SCA model help with organizational strategy?
https://kapextmediassl-a.akamaihd.net/business/Media/MT438/MT438_2104B/SCA_Method/story.html

 

SCA Initialization

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Deciding how to get an organization focused on a significant project is often daunting. How do leaders get their intent across to the group to put a project on stable footing?
It often comes from data-driven decision-making and results that are readily assessed as credible. The pattern can be easily seen once presented.
As you continue to drill down past the scientific method, now you will look at the data science method. Ensure you complete Learning Activity 3 before completing this discussion.
Please answer the following:
1. How is the data science method different from the scientific method?
2. What do these methods have in common?
3. Why are methods important for business success?
https://kapextmediassl-a.akamaihd.net/business/Media/MT438/MT438_2104B/Data_Science_Method/story.html

 

 

Dunkin Donuts

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Discuss with 5 pages not including references a brand extension covering the following:
1) Dunkin Donuts (brand with a brief background)
2) An extension idea of Dunkin Donuts (anything)
3) The reason and why the new idea is needed
4) The target market
5) Marketing and launching strategy
6) Ethical considerations

 

 

eB2B platform

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Select a CPG manufacturer of your choice (please also select a country of your choice) Assume that you are the marketing manager of this manufacturer.
Write a report addressing the following questions:
1. Scan the market and identify an eB2B platform that is appropriate to your company and brand/s
2. Analyze the possible implications of the existing distribution channels
3. Identify what you have to offer eB2B platforms, how much value you can add and in what dimensions
4. Develop a negotiation approach, including clear objectives and a clear offering.
All answer should be well justified. Argumentation should be supported by relevant academic references.

Brand Extension

Posted on | by Brian Leakey

Discuss with 5 pages not including references a brand extension covering the following:

1) Dunkin Donuts (brand with a brief background)

2) An extension idea of Dunkin Donuts (anything)

3) The reason and why the new idea is needed

4) The target market

5) Marketing and launching strategy

6) Ethical considerations

Market Research Data

Posted on | by Brian Leakey

In this project, you will demonstrate your mastery of the following competencies:

Describe how managerial accounting supports management information systems
Utilize managerial accounting techniques and models to support an organization’s strategic plan
Explain how managerial accounting is used to make decisions about short-term business opportunities, capital investments, and evaluating operational performance
Scenario
Your business has been open for a month, and you have prepared an income statement and completed a variance analysis on the data. Now you will meet with investors and a few other internal stakeholders to share your company’s progress over the past month and how it has performed with respect to your cost and budget projections. The investors would like to see the thought process behind your financial strategy and how your company has performed in its first month. They have therefore asked you to present a report that includes the costing and income data from your Project Workbook.

Directions
Submit a detailed report to your potential investors and other stakeholders to explain and defend your costing strategies and to share your business’s performance to date. Your report can be in the form of a PowerPoint presentation or a Word document (based on the templates provided in the What to Submit section). In either format, be sure to effectively communicate with your stakeholders by breaking down concepts and using investor-friendly language to build their trust and confidence. If you choose to do a PowerPoint presentation, you’ll need to include speaker notes for each slide.

Introduction: Provide a short overview of your company and the purpose of this report.
Business Overview: Name your company and describe its business and your vision for its future.
Purpose of the Report: Explain the purpose of the report and describe why the information is important.
Methods and Approach: Explain the management accounting methods you used for generating the information that you are about to share in terms of your adherence to industry standards and the American Institute of Certified Public Accountants (AICPA) code of ethics.
Financial Strategy: Review your original business plan and costing strategies.
Costing System: Justify the use of job order costing for this business. Be sure to compare and contrast the various costing systems you learned about in this course as part of your defense.
Selling Prices: Share and explain the selling prices you established for each of your products. Be sure to reference your cost-volume-profit analysis in your defense.
Contribution Margin: Share and explain your contribution margin per unit. Be sure to reference your cost-volume-profit analysis in your defense.
Target Profits: Identify your break-even points for achieving different target profits. Then explain the target profits you selected for each area of your business. Be sure to reference your cost-volume-profit analysis in your defense.
Financial Statements: Using the information in the Milestone Two Market Research Data Appendix, assess your financial performance to date. (Attached)
Statement of Cost of Goods Sold: Share the statement of cost of goods sold and logically interpret the business’s performance against the provided benchmarks.
Income Statement: Share the income statement and logically interpret the business’s performance against the provided benchmarks.
Variances: Illustrate all variances for the direct labor time and the materials price.
Significance of Variances: Evaluate the significance of the variances in terms of the potential to impact future budgeting decisions and planning.
What to Submit
To complete this project, you must submit the following:

Design challenge

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The purpose of this assignment is to create a design challenge that highlights various problem-solving techniques. This assignment will build on the concepts in your Topic 2 “Hypothesis Statements – Overview and Template” assignment.
To complete this assignment, create a PowerPoint presentation that is 10-12 slides (including title and reference slides). Include a minimum of two scholarly sources in your presentation. Address the following:
What problem are you trying to solve based on your problem statement and hypothesis from Topic 2?
Who is most affected by the problem (i.e., your target customer) and where/when does the problem affect the customer?
Identify the key demographic factors of your target customer.
Consider what new technologies are being developed and are emerging through the hype cycle. Imagine three of the emerging technologies within the next 2-5 years that might enable a solution to your problem. Conduct research on companies or groups that are working on these emerging technologies. Discuss how human-centered design and technological advances could offer possible solutions to the problem you are trying to solve.
What are some of the initial constraints that may limit or hamper the introduction of your new technology? For example, does the target customer segment have money to pay for it? Is a particular resource too expensive? Does the target need to be educated about how to use the product?
What are some possible variants to the design challenge? For example, are there substitute resources, different adjustments to the value property, or other modifications to the business model that could make it viable?
Describe the value your solution has created for customers.

 

Meeting new market challenges and opportunities within the culinary industry.

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Critically examine the environment and consider how culinary entrepreneurs can adopt and adapt their strategies to meet new market challenges and opportunities within the culinary industry.

Consider an existing business or plan the marketing strategy for your future F&B company. Choose two companies,

Practical implications for the culinary organisation (in the case of the existing business models or those that could be developed in the future)

Should comprise the following key components.

a. Macroenvironment

b. Customer Description

c. Competition

d. Business Model of the business and Value Proposition

e. Marketing Strategy and its adaptation to the changes in the environmental forces

f. Conclusion (summary of the key outcomes)

g. Reference list (using only reliable sources in Harvard reference style).