Explain the 4p’s of marketing, target market and demographic entertained by the particular existing company or one to which you are fictionalizing.
Category: Marketing
International Companies Adapt Distribution Channels and Marketing Messages for Different Countries
Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country. Marketing
Positioning Statement for Shadow
Imagine a brand called Shadow that exists in the fast-fashion category alongside competitors like Gap, Uniqlo, and H&M. In the most current year, sales for Shadow declined by 12% while most competitors were flat or up 2%-4%. Zara and H&M were both up around 5% in that year.
Shadow and H&M share a similar target audience, young adults (21-34) with incomes below $50,000.
Assignment Requirements
Part 1: Write a Positioning Statement
Describe Shadow’s current position in the marketplace based on the perceptual maps above.
What additional data does Shadow need to understand its place in the marketplace, e.g., what are dimensions beyond price, quality and trendiness you need data on?
With the data you have, describe a new positioning for Shadow in the marketplace with a focus on the dimensions you need to improve on.
You can discuss Price and Product changes in your Re-Positioning.
Your positioning statement should be 1-2 paragraphs long.
Part 2: Produce a Mock Advertisement
In addition to your positioning statement, produce a mock advertisement that captures your positioning statement.
Your mock advertisement must include a visual element and a key message.
The specific content of the course on marketing
Based on your review of our initial readings, express how you believe the specific content of the course will help you in your career pursuits.
For each product offering, marketers must address the four Ps of marketing, designing each component of the marketing mix in a manner that will entice target markets. While each component indeed must be addressed satisfactorily, which of the four do you personally find to be most appealing?
Choosen PRODUCT as the most import P in marketing
Networks as Agents of Global Transformation: Insights from “Networking the World 1794-2000” by Mattelart
Response to the Book by Mattleart “Networking the world 1794-2000”
must also include 5 quotations from the text. Choose your quotations carefully—they should not be more than 3 lines (you may use an ellipsis to condense a quote if necessary).
First, you will provide a brief one-page summary of the author’s main arguments and his emphasis on networks (both literal and metaphorical).
Next, you will detail the ways in which Mattelart examines how networks both shape and are shaped by the cultural, political, and economic realms. You will focus on three chapters. One of the chapters must be chapter 6, but you may choose the two other chapters. One must come from chapters 1-3, and the other from 4,5 or 7.
Key questions include:
o What is the main idea of this chapter?
o What are the key networks in this chapter?
o Pick a key network and describe how it is developed/created in the cultural, political, and economic realms? What is the history of these networks?
o How is this network mobilized in the cultural, political, and economic realms?
o What are the impacts and consequences of this network?
You must pick 6 of the following key terms to include and define: (and you can’t just include it in a quote).
o Internationalization
o Standardization
o Consumption
o Monopolies of Knowledge (from lecture, the wikipedia page is also ok)
o Ideology
o Cultural Imperialism
o Globalization
o Neoliberalism
o Democratization
You should have short conclusion that engages with Mattelart’s conclusion. Are you optimistic about these networks creating global cohesion? Is Mattelart? Why or why not? What does he mean by “tragic hope”?
Steps for conducting a statistical study
Practice your problem-solving skill by answering questions about statistical concepts and the benefits and uses of data-driven decision-making.
Steps to Complete:
Step 1:
You would like to determine whether eating before bed influences sleep patterns. List each of the seven steps for conducting a statistical study.
Explain what you would do to complete each step.
Then, answer the questions below:
What is your hypothesis on this issue?
What type of data (quantitative or categorical) will you be looking for? What are some examples?
What methods would you use to gather information? Which sampling method would you use and why?
How would the results of the data influence decisions you might make about eating and sleeping?
How would we know if the results of the study are valid and reliable?
What questions would you ask to find out more about the quality of the data?
Why is it important to gather and report valid and reliable data?
Brand Extension: Expanding the Starbucks Experience with a Subscription Service
Brand Extension Assignment: Choose a product and write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Headings to include:
Brand (to include a brief background)
Extension idea
Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations
The Dual Role of CEO and Chairman of the Board: A Matter of Debate
Do you think one person should share the titles of CEO and Chairman of the Board?
The implementation of STP strategies by marketing teams
STP allows for marketing teams to create effective strategies because they help teams prioritize and develop personalized and relevant messages to increase consumer engagement.
Prior to beginning your discussion, review:
STP marketing examples: How it attracts new customers to increase sales(https://ppcexpo.com/blog/stp-marketing-examples)
Module readings and notes
Discussion instructions
Initial Discussion Post
Your initial response should address both questions, and use two references, due by Wednesday at 11:59 PM ET.
After you read the article(https://ppcexpo.com/blog/stp-marketing-examples), choose one of the six companies listed, research further on their use of STP strategies to increase sales, and share your analysis of strategies they employed with your classmates. The discussion is split between the six companies, please choose a company with fewer responses to respond to for your initial post.
Key Components of a Successful Digital Marketing Strategy
What are the key components of a successful digital marketing strategy?