Category: Marketing

District News Release: Promoting Community Engagement and Collaboration

Posted on | by Kelvin

The news release should cover events or happenings in your district. Considering the time frame the events may be fictional in whole or part but should be representative of your situation. This work should resemble an actual newspaper article and not a public notice that would be found taped to the glass entry doors. Be sure to address the interests of internal and external stakeholders, and the community/business stakeholders.

Unveiling a New Compensation Program to Increase Sales and Motivation at Z-Mobile

Posted on | by Kelvin

 

Scenario
You have been the District Sales Manager for Z-Mobile (a nation-wide cell phone company) for the past 2 years. You’ve been noticing a decline in sales, and your Sales Managers are reporting that the Sales Representatives at many of the stores are not feeling very motivated. You think this is partially due to the current compensation program in which all employees are paid a base salary without any bonuses or commission. Your plan is to unveil a new compensation program that you believe will increase employee motivation and lead to a significant increase in sales. You will also be creating a new job description for Sales Managers that refocuses their tasks and responsibilities. Additionally, you will use a motivational theory to retrain all current Sales Managers.

Instructions
In a 2-3 page Word document, please address the following.
Explain the pros and cons of the current compensation program.
Provide your recommendation and rationale for using a different compensation program that you believe will better motivate employees and lead to an increase in sales.
Identify which motivational theory you will use to retrain all current Sales Managers and explain your rationale. Include which types of rewards you will use based on your selected motivational theory.
On a separate page, create a Sales Manager job description that focuses on their tasks and responsibilities.
Include a reference list with at least 3 quality references. Ensure that APA formatting guidelines are followed throughout the paper.

 

 

Biomedical Technology Corporation: Business Development Director Proposal

Posted on | by Kelvin

 

Scenario
You own a biomedical technology corporation that provides medical device repair and maintenance to hospitals and clinics in the Midwest. Your company has experienced rapid growth of late. You have been managing your B2B sales team so far, but the demand is so high that you are overwhelmed with all the calls, contracts, and accounts. You are not able to manage everything effectively by yourself, so you plan to hire a Business Development Director who will manage the sales team and also conduct business development activities that should lead to sales. You will be presenting to the Board of Directors regarding the need to hire a Business Development Director.

Instructions
Create a 10-12 slide PowerPoint presentation that you intend to present to the Board that addresses the following.
A summary of your company’s business expansion and need to hire a Business Development Director.
An explanation of the importance of business development activities for B2B sales.
An overview of the personalities, communication methods, and leadership styles that are most effective for business development for B2B sales.
A description of the skills needed for a B2B sales force.
At least one paragraph below each slide in the Speaker Notes section explaining what you would have said had you given the presentation live.
Colors, pictures, and graphics to make your presentation visually appealing as well as professional looking.

 

As a successful boat dealership owner in San Diego experiencing significant growth

Posted on | by Kelvin

 

Scenario
You have owned a boat dealership in San Diego for the past five years and your business is booming! You’ve recently hired 10 additional salespeople. You had over $200 million in sales this year and are projected to do $300 million in sales next year. Your customer base is extensive and includes buyers and prospective buyers from all over the world. In order to increase sales through personalization and targeting, you’ve decided to introduce a CRM software program for you and your team.

Instructions
In a 2-3 page report, address the following and be creative in your responses.
Explain your business needs and priorities (i.e., personalization and targeting for customers and potential customers, pipeline management, etc.).
Make a list of the specific criteria you are looking for in a CRM program (i.e., price range, # of users, # of customers that can be entered, how user friendly it is, etc.).
Create a list of 10 questions you will use to evaluate the software systems you are considering.
Discuss what specifically you will request from the CRM representatives in your live demo sessions to make the demos personalized for your business and the boating industry.
Create a list of 5 questions you will ask your sales team regarding their feedback on the CRM systems that you will have them test.

Importance of Authenticity in User-Generated Content for Millennials and Generation Z in Travel Decisions

Posted on | by Kelvin

 

To what extent do Millennials and Generation Z prioritise authenticity in user-generated content when making travel decisions?
The aim of this research is to investigate the importance of authenticity in user-generated content for Millennials
and Generation Z when making travel decisions.
The research objectives include:
• To undertake a literature review in the area of authenticity in user-generated content when Millennials and
Generation Z making travel decisions.
• To identify the factors that influence the perception of authenticity in user-generated content among Millennials
and Generation Z.
• To determine the role of authenticity in user-generated content.
Research question: How does authenticity in user-generated content influence Millennials and Generation Z
travel decisions?

 

 

Messaging and Content Strategy for LifeSpan’s Ampera Under Desk Bike

Posted on | by Kelvin

Create a Messaging and Content Strategy
• Goals the content strategy is looking to accomplish
• List the audience the content is targeting
• Include the keywords (list them out, 10 keywords)
• Campaign (goal, audience, messages, channels, metrics)
• Content types (select at least form factors/assets – example blog, email, )
• Content frequency (weekly, consistency)
• Content team (who writes, provides expertise, edits)
• Content process (what are the steps for publishing)
Requirements
• Use LifeSpan’s Ampera or a product of your choosing https://www.lifespanfitness.com/products/ampera-under-desk-bike

 

Market Segmentation: Understanding Diverse Consumer Groups

Posted on | by Kelvin

 

Companies today recognize that they cannot appeal to all buyers in the market place or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Moreover, the companies themselves vary widely in their abilities to serve different segments of the market. Most companies are being choosy about the customers with whom they wish to connect. They are attempting to connect in a deeper, more personal way. Because buyers have unique needs and wants, each buyer is potentially a separate market. However, most companies look for broader classes of buyers.

Instructions
Go online and research information on two different market segments. As one of the two segments that you select you may want to choose a segment to which you belong.

Suggested segments include but are not limited to: Baby Boomers, Gen Xers, Gen Y, Gen Z, Latinx market, Asian market, African American market, LGBTQ+ market, Grey or senior market, Native Americans, another age cohort, or any market segment that you are familiar with. Have fun with this assignment; there is quite interesting information available and very interesting to read and research.

You will write a minimum of a two-page paper answering the following questions. Please be careful to check your spelling, sentence structure and grammar.

Describe the two segments you researched. What are the distinguishing characteristics of the segments? Look at demographics, psychographics, lifestyle, geodemographics and other segmentation variables for each segment. Discuss where your research came from.
Provide an example or examples of consumer product companies that are doing particularly good job marketing to the segment(s) you researched and describe their marketing strategies.
What did you find interesting about what you read?
What additional products do you think might appeal to the markets / segments you researched and why?
Into which market / segment do you fit and why?