Properly assign the selected sport product or service (sports watch) to into a community relations aspect. How will you utilize resources in the comunity? What impact will you have by improving the landscape of sport or community?
Category: Marketing
Importance of After-Sale Activities in Sales Relationships
Why do many salespeople seem to ignore after-sale activities that enhance the relationship? Discussion your personal experiences in this area.
Encouraging Customer Complaints: A Path to Improvement
Why should a salesperson encourage his or her customers to complain? Isnt this just asking for trouble? Discuss and provide examples.
Creating Brand Equity in FEMSA-Owned Companies
Read Chapter 10, Branding, of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More; and research and the companies that FEMSA owns and promotes.
Creating brand equity is beneficial to a business in many ways but it takes a lot of effort and research in doing so. Understanding the customers preferences and giving them positive experiences helps brand equity.
In your paper,
Analyze how the organization can create brand equity for two of the FEMSA owned companies.
Assess how the branding can influence FEMSAs IMC.
Brand Extension Proposal: Nike
Choose an existing brand and write a 5 page paper discussing how you would create a brand extension for that brand. Include your rationale for the brand extension.
Headings to include:
Brand (to include a brief background)
Extension idea
Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations
SEO Strategy Advice for a Miami Area Gym
Which you give SEO strategy advice to a gym business. As a marketing consultant to a Miami area gym trying to increase and retain members, what SEO advice would you give? Address both keywords to use and content to develop as part of the SEO strategy. How can they find the best keywords to use? What content should they employ in their marketing? What kinds of links to other websites should they work to establish? Why?
Psychology Behind Expensive Underwear: A Closer Look at Marketing Strategies
We all wear clothing, and most people wear underwear. Outerwear is seen by other people and can be purchased as a status symbol along with providing protection from the weather. You can buy a pair of Wrangler jeans from Walmart for about $20 or spend more than $100 for a pair of jeans at another retail establishment. While some people may argue that paying $100 for a pair of jeans is too much money, other people may argue that they are better quality and provide a better fit.
However, the situation with underwear is interesting. Nobody is supposed to see your underwear (unless you are married or know somebody “well”). I realize that at times you can see a person’s underwear (e.g., guys who wear their pants so low that their butt is exposed). But, most of the time underwear is not seen. If you are married or are in a serious relationship, that person’s underwear probably does not matter.
So, given that fact that nobody is supposed to see your underwear, why do people spend a lot of money on underwear? Virtually, all underwear and other pieces of clothing are made in southeast Asia using the same machinery. I can only speak about men’s underwear. Hanes’ underwear costs much less than designer brand underwear. What role does marketing play in the decision concerning what consumers spend for underwear? How can marketers influence consumers to spend a lot of money for underwear, unlike outerwear, that people cannot see?
Critical Reflection: Impacts of AI and ChatGPT on Marketing and Customer Service
Write a critical reflection on the ChatGPT generated essay on the choosen subjet : impacts of AI and ChatGPT on marketing and customer service
The Power of Market Segmentation: A Critical Analysis
Market Segmentation is an extremely powerful tool as it allows marketers to identify and target different customer groups based on their value to the company as well as their needs, attitudes, opinions and behaviors.View these two YouTube videos and answer the questions that follow.An Introduction to Market Segmentation, Kyle Murray, Alberta School of Business, University of Alberta, August 30, 2018:Market Segmentation Variables, Kyle Murray, Alberta School of Business, University of Alberta, August 30, 2018:
Answer the following:
What are the advantages of market segmentation?Of the types of segmentation variables, which do you believe are the most important, and why?
Should segmentation be based on existing or prospective customers, or both? Explain the reasoning behind your answer.
Prepare your Case Study using Microsoft Word.An Introduction to Market Segmentation, Kyle Murray, Alberta School of Business, University of Alberta, August 30, 2018:https://youtu.be/hnz1kClvHcs?feature=sharedhttps://youtu.be/c716vv8kU-w?feature=shared
Social Media Mix Overview
Social Media Mix (Individual)
Provide an overview of the types of platforms you will utilize. Each team member will then provide expanded details for one of the platform categories listed below. Put your name on the platform category you completed. Insert page breaks so that each platform category appears on its own page. One page per section in SMA07.
For each platform category selected, explain why the platform is appropriate for helping you achieve your social media objectives (state the objective) do objective 3 and 4 from the file i attached to you, given your social media strategy. For
each platform category, identify a specific platform to utilize, explain why you chose that platform, and describe how the platform will be utilized to help accomplish your social media objectives. Provide examples and visuals for possible content or posts. Relate back to your personas.
Platform Categories*
Social networking sites
Microblogging sites
Publishing tools
Collaboration tools
Rating or review sites
Photo sharing sites
Video sharing sites
Personal broadcasting tools
Virtual worlds
Location-based services
Widgets
Social bookmarking and news aggregation
Group buying.
SMA08: Evaluation (Team)
Describe how you will track your progress towards achieving each of your social media objectives, including the metrics you will use and why these are appropriate. Metrics can be provided by a recommended vendor such as one of the ones for which you earned platform certification. Be specific by objective.
Keep in mind that monitoring performance includes tracking, measuring, and evaluating .