Promotional Tactics for Coca-Cola: A Comprehensive Analysis

Businesses use many types of promotional tactics for both consumer promotions and trade promotions based on Table 6.2, Types of Sales Promotion, in Chapter 6 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.

In your paper,

Select one product.
Describe seven different types of consumer promotions from the 12 shown in Table 6.2 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.
Assess how each of the seven types would be applied to your product.
Determine which strategy is the most effective and why.

 

Analyzing Cost Structures for Increased Productivity at LGI

 

Discuss the most challenging concepts in the readings and review the material. How did the practice exercises help clarify these?
What did you learn that will help you analyze LGI’s cost structure to increase productivity and put the company on a path to a sustainable future?
Before you participate in the discussion activity, see MBA Discussion Guidelines.

You must start a thread before you can read and reply to other threads

Helpful Videos on Project 3
If you prefer learning by watching and seeing these videos may be quite helpful for this project:

Videos on Project 3 by MBA 620 faculty Dr. Caryn Callahan:

Watch Part 1 before Part 2.

Video 1: Cost Accounting Overview – Part 1 https://drive.google.com/file/d/1WJaGvF6dxKsdus6LXhvdNVwJW66b6yfC/view?usp=share_link

Video 2: Cost Accounting, An Example – Part 2 https://drive.google.com/file/d/1eX1fUHURVGzaUJ0zSmKkNG0YQctJ90sd/view?usp=share_link

Integrated Search Marketing Strategy: A Collaborative Approach

 

Students will collaborate in groups to develop an integrated search marketing strategy, focusing on the synergy between SEO and PPC without the need for specific paid online tools.

Task Explanation (5 minutes)
Each group will create a basic integrated search marketing strategy for a hypothetical company.
The strategy should highlight how SEO and PPC can complement each other.
They should focus on:
Defining unified goals and metrics
Developing a keyword strategy
Outlining content and budget strategies
Group Activity (15 minutes)
Step 1: Define Goals and Metrics (5 minutes)
Each group defines the primary goals for their integrated strategy (e.g., increase brand awareness, drive traffic, improve conversions).
Identify key metrics to track (e.g., conversion rates, CTR, CPA).
Step 2: Develop Keyword Strategy (5 minutes)
Conduct keyword research using free tools like Google Keyword Planner.
Decide on a few high-priority keywords for both SEO and PPC.
Plan how to integrate these keywords across SEO content and PPC campaigns.
Example:
Keywords: “eco-friendly products,” “sustainable living tips”
SEO: Blog posts, product descriptions
PPC: Ad copy, landing pages
Step 3: Content and Budget Strategy (5 minutes)
Outline a content strategy that supports both SEO and PPC efforts.
Discuss how to allocate budgets effectively between SEO and PPC based on the given goals.
Create a brief plan for monitoring and adjusting strategies based on performance data.
Example:
Content: Blog articles, video content, social media posts
Budget: 60% SEO, 40% PPC, with adjustments based on performance metrics

 

 

ERP Implementation Failure at Hershey Foods

Case Study 1.1 ERP Implementation Failure Projects, Programs, and Portfolios File name ERP_Implementation_Failure_Hershey_Foods
Read the Case Study: .

Provide examples of Projects from the ERP project based upon this definition: A project is a sequence of finite dependent activities whose successful completion results in the delivery of the expected business value that validated doing the project.
Provide examples of Programs from the ERP project based upon this definition: A program is a collection of related projects that share a common goal or purpose?
Provide examples of Portfolios from the ERP project based upon this definition: A portfolio is a collection of projects that share some common link to one another? As a project manager on the ERP project, how would you have managed the following constraints to maintain the balance on the project that could have led to a more successful project outcome:
Scope
Quality
Cost
Time
Resources

The Good, the Bad, and the Ugly of Technology and Information Systems

Research the good, the bad, and the ugly sides of technology and information systems.
How do you define the GOOD, the BAD, and the UGLY?
How can employees and employers benefit from the GOOD?
How can employees and employers get the most out of these tools without falling into the BAD?
How can employees and employers get the most out of these tools without losing the UGLY?
Provide at least one reference to support your post

 

 

Workplace Spying: Balancing Monitoring and Employee Rights

Workplace Spying
Investment banking company Goldman Sachs flags employee e-mails that contain inappropriate “swear” words. Bank of America’s call centers track employee movements. Ikea trawls data on employee’s bank accounts and even tracks what kind of car they drive. Other companies check their employees’ browser histories, log their keystrokes for productivity checks, and pinpoint their locations. In fact, Boston-based Sociometric Solutions provides companies with employee ID badges fitted with microphones, location sensors, and accelerometers (to track the motions of employees). Amazon recently patented an electronic wristband to monitor employees’ tasks. And, during the COVID-19 pandemic, employers’ monitoring of remote workers became the norm, with one in five companies admitting to spying on their employees working from home. How is it that employers can track employees in this way? Moreover, what are the consequences of employee monitoring?
In general, it is legal for a company to monitor the usage of its own property, including equipment, computers, laptops, and cell phones. The two main federal restrictions on workplace monitoring are the Electronic Communications Privacy Act of 1986 (ECPA) and common-law protections against invasion of privacy. Only two states, Connecticut and Delaware, require employers to notify employees that their e-mail is being monitored, although California and Illinois require employers to get consent from third parties before accessing employee e-mails. Professional lawyers suggest a clear and reasonable monitoring policy that is linked to a firm’s mission and goals. However, regardless of the legality, many feel that workplace monitoring has gone too far.
Some say that this is the case at United Parcel Service (UPS). The company claims to save millions of dollars each year by using a computer analysis program that guides drivers to avoid time-and-fuel wasting left turns and even steers them to drive past a stop and come back later if it is more efficient. The “telematics” tracking system involves putting sensors on the trucks that report everything from an open door to a buckled (or unbuckled) seatbelt. With more than 200 sensors on each delivery truck, the data are fed in real time to a supervisor. At the end of each day, the data are sent to a central data center where computers crunch the data. However, reports abound of stressed UPS drivers being called to account for their every movement.
UPS drivers allege “metrics-based harassment,” including supervisors posting printouts of drivers’ data every day to keep the pressure on for better efficiency. The drivers also note potential safety hazards from such monitoring, such as when workers use tricks to keep up—like sitting on top of already-fastened seat belts to save time. Inevitably, drivers end up over their allotted times by at least an hour or two due to traffic or other holdups. The real concern for UPS safety, however, may be the handful of trainees who come in as much as two hours under. As one UPS supervisor stated in an interview with Harper’s Magazine,” there’s no way drivers could be beating their time quotes by that much without sprinting the entire day and recklessly cutting corners on safety.” She pointed to the telematics as the source of the pressure:” It’s like when they ship animals. But this is a mental whip.”
Many say that privacy laws are playing “catch up” with the newer technologies that allow for such monitoring. For companies monitoring remote-working employees, these technologies include keylogger software that gather data on keystrokes, video surveillance, attention tracking webcams, geolocation tracking, web browsing and app utilization software, e-mail and social media monitoring software, and collaboration tools such as Slack that track internal communications. Companies provide the justification for using such tools by noting the productivity benefits to the firm. But the question remains: How much is too much in the use of employee monitoring tools for better firm performance? And, might some of these tools actually hurt firm performance in the long run?
Questions for Discussion
1. What are the benefits of employee monitoring? What are the downside consequences?
2. Do you consider any of the company practices reported in this case to be ethically questionable? Which ones and why?
3. What is the correct balance of monitoring of, and discretion for, employees? When does workplace spying cross the line?
4. Should companies place this much stress on their employees?
5. Is this an example of dehumanizing employees?
6. Do you think workplace monitoring can be an effective part of an employee engagement program?
7. If workplaces adopt a more flexible work-at-home schedule post-COVID pandemic, is the privacy trade-off worth it, with businesses spying on employees at home?

 

 

Key Project Management Principles in Amazon’s AWS Migration Project

 

Identify and analyse two key project management principles applied in your selected project, consideringthe internal project environmental. Evaluate the effectiveness of these principles in achieving projectobjectives, discussing positive and negative impacts on the project’s success.

 

 

 

Enhancing Your LinkedIn Profile: A Strategic Approach

 

Prior to beginning work on this journal assignment, watch the Robert Cialdini – Pre-Suasion https://youtu.be/PoviPFw0VbU. Additionally, watch the What Is SEO and How Does It Work? https://youtu.be/tqg3F-8jBec. video, which illustrates the importance of keywords and SEO strategies on LinkedIn. As a reminder, in Week 3 you completed the first part of this activity, Personal Branding Activity Part 1, in which you submitted your LinkedIn profile.
The goal of this journal assignment is to elevate your LinkedIn profile. In Week 5, you have been learning about digital marketing and search engine optimization (SEO). This activity is meant to help your LinkedIn profile look more professional and make it effectively searchable.
For this journal assignment,
• Enhance your LinkedIn profile page by incorporating the pre-suasion idea and SEO keywords in your profile, and incorporate the feedback you received from your instructor and what you have learned over the past few weeks in the course.
• Describe the changes you made to your LinkedIn profile to upgrade it and how the use of keywords may help maximize quality views.
• Post your LinkedIn URL link to your response.