Developing an Export Strategy

You are the owner of a successful United States company that manufactures and sells a well-known, designer line of luxury handbags and accessories. You are wanting to expand your market by exporting your products internationally. You are also interested in engaging in a contractual mode of entry that involves the least operational complexity and capital investment. Answer the following questions using what you have learned from this week’s readings:

Explain the four steps you would take in developing an export strategy.
What contractual modes of entry exist and which would you consider the most appropriate in meeting your objectives?
Identify two important factors you would consider when determining a product strategy.
When considering an advertising strategy, what are the arguments for and against a standardized strategy versus adapting advertising? Which would you ultimately choose?

Beeline’s wheelchair clinic

QUESTION 1
1. From the video of Beeline’s wheelchair clinic, provide specific examples of impacts at the bottom of the pyramid and relate it to your understanding of the bottom of the pyramid.
QUESTION 2
1. What was your reaction to the Beeline wheelchair clinic? How do you feel about your role in helping an organization like this through the live case in this class?

Retaining the Injured Secretary: A Moral Dilemma

 

A secretary who has worked for your corporation for fifteen years is involved in a car accident
in which she permanently loses the use of her right hand. Thus, she can no longer effectively
type, file, or perform many of the other functions that she previously had performed and that
are included in her job description.
Your corporation has a very tight budget and does not have sufficient funds to pay for an
additional secretary without reallocating budget items. The injured secretary has been very
loyal to your corporation, and you have been very satisfied with her work and dedication. She
wants to stay at her job.
Moreover, she does not believe that she could find other employment at this time. Should your
corporation fire her, lay her off with compensation, or find a way to retain her? In resolving
this dilemma, apply:
➢ Deontology
➢ Utilitarianism
➢ The Rights Model

Operations/Supply Chain Management Plan Outline for XYZ Company

 

Develop a two to four-page outline that explains the key points to building an Operations/Supply Chain Management Plan for a specific company (student selected and instructor approved). The company is to be an actual business (perhaps in the student’s geographic area or something they have purchased or used); either a product or a service with sales between $500,000 to and $10 million. The purpose of the assignment is to have students develop their plan and outline for the Signature Assignment which will ask them to discuss and show the entire supply chain (in graphics as well as an 8 – 10-page paper) of how materials are sourced, developed, built, packaged, stored, packaged, transported and stored and to develop the customer experience feedback loop. They are to include sustainability issues as well as cost of goods sold (COGS). It is recommended that students choose a product over a service as the assignment will be easier using a product.

 

 

 

The Walt Disney Company – Challenges in the Global Marketplace

 

Select a company from the following list. This list reflects organizations that experienced some challenges in the global marketplace.
Nestle
Tesco
Coca-Cola
Nike
Adidas
Victor’s Secret
L.L. Bean
Amazon
ASDA
GAP
The Weinstein Company
The Walt Disney Company
United Airlines
KFC
Walmart
Apple
Toyota
H&M
Shein
Facebook
Each of these companies have experienced challenges operating in the global marketplace, bringing them negative notoriety in some cases, which could have or did impact their growth in the global marketplace and profits.
In your case study, you will…
1. Provide background information on the challenge.
2. Using the concepts and topics in the course up to this point, identify where you believe the challenges began to occur and what could have been done (if anything) to avoid them. If nothing could have been done to avoid them, make sure you explain why

 

“Are you doing the SWOT analysis backwards?” AND “The five competitive forces that shape strategy”

 

 

Read the following two articles and reflect on them:
“Are you doing the SWOT analysis backwards?” by L. Minsky & D. Aron, Harvard Business Review, February 23, 2021.
“The five competitive forces that shape strategy” by M. Porter, Harvard Business Review, 2008.