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Provide recommendations for how the communication from leadership might be improved. How might you use some of the identified strengths, or the recommended improvements, in your final project, to communicate your marketing plan to the internal and external stakeholders?
Consider yourself as a full fledge ad agency
(Account Executive , Creative Director, Graphic Designer, Research Analyst, Media Planner, Technician, Operations Manager)
Name your agency
Part 1)
Write a brief introduction about your agency that includes the following:
Who you are?
What are your services?
What is your philosophy?
Who are your major clients?
Part 2)
Choose your client
Do a quick monkey survey
Show the results in pie charts, bar charts, graphs, etc.
Based on the results work on a SWOT analysis
Part 3)
Identify your client’s problem or opportunity
Present your solution based on the above results
Show how you may present it i.e. TV, radio, social media, outdoor, etc.
Show examples of how to implement it i.e. TV Storyboard, Radio Script, social media platforms and their layouts, and outdoor layouts, etc.
Part 4)
How this may solve your client’s problem or exploit their opportunity?
What is the duration of your campaign?
What are the expected results of this campaign?
Part 5)
Why should I choose your ad agency?
What is special or unique about your agency?
What is your promise and how you may keep it?
Answer all of the following questions in a post of 5 sentences
Locate a recent bad-news message published by a news organization share the article link in your original post. Give 3-4 main points from the message and explain whether the author delivers the bad news effectively.
List 2-3 change(s) you would make if you were required to deliver the same message to someone else.
Define it, explain its importance for leading teams, provide additional research to describe it, and share a work-related example to show how it would or should apply to the workplace.
Describe a communication style you used in a recent professional interaction.
Describe the interaction and why you used that style.
Was this style effective for the interaction?
Additionally, describe one barrier to effective communication you would most like to improve in yourself.
Response suggestions:
Offer suggestions in communication described by your classmates based on your experiences and readings
Responses need to address all components of the question, demonstrate critical thinking and analysis and include peer-reviewed journal evidence to support the student’s position.
Describe a communication style you used in a recent professional interaction.
Describe the interaction and why you used that style.
Was this style effective for the interaction?
Additionally, describe one barrier to effective communication you would most like to improve in yourself.
Response suggestions:
Offer suggestions in communication described by your classmates based on your experiences and readings
Responses need to address all components of the question, demonstrate critical thinking and analysis and include peer-reviewed journal evidence to support the student’s position.
Chap 1
Use the transaction model of communication to analyze a recent communication encounter you had.
1. Explain the communication encounter and make sure to label each part of the model (communicators; message; channel; feedback; and physical, psychological, social, relational, and cultural contexts).
A. communicators
B. message
C. channel
D. feedback
E. physical context
F. psychological context
G. social context
H. cultural context
Chap 2
1. Which style of listening best describes you?
2 Why?
3. Which style do you have the most difficulty with or like the least?
4. Why?
Chap 3:
• Observe a public situation in which a number of people interact, such as the grocery store, Target, Lowes, Walmart, or a restaurant.
Next, answer the following questions about the nonverbal communication normally used in this setting.
1. How much distance do people keep between themselves and others?
2. Does this distance vary as the situation changes? For example, what happens when it becomes more or less crowded?
3. Does the distance vary among different people with different relationships?
4. What kinds of behaviors occur if the normal distances are violated?
5. Explain the use of markers in this setting.
6. What kind of eye communication is used in this setting?
7. Is there any use of haptics in this setting? Explain how.
you might want to consider how the pandemic conditions are affecting nonverbal communication, such as wearing masks and practicing social distancing.
Chap 4
It is helpful to know the most common ways we engage in conflict in order to enhance our conflict resolution skills.
1.Take the Conflict Styles Assessment at the following link to learn more about your conflict style preferences: https://www.usip.org/public-education/students/conflict-styles-assessment Links to an external site..
After you answer the questions, the assessment will give you the results. This assessment uses the term “Problem Solver” instead of Collaboration. Share the results of your assessment in your assignment response.
2. Include each style and your numeric score for each. Respond to all of the statements below in your assignment response.
A. Think of an area in your life where you experience conflict.
B. Discuss how knowing your conflict style can help you deal with the conflict.
C. Discuss how using the style with your lowest score could benefit you in your daily life.
D. Discuss how knowing the styles of those you are in relationships with could be beneficial to conflict resolution.
Chap 1
Use the transaction model of communication to analyze a recent communication encounter you had.
1. Explain the communication encounter and make sure to label each part of the model (communicators; message; channel; feedback; and physical, psychological, social, relational, and cultural contexts).
A. communicators
B. message
C. channel
D. feedback
E. physical context
F. psychological context
G. social context
H. cultural context
Chap 2
1. Which style of listening best describes you?
2 Why?
3. Which style do you have the most difficulty with or like the least?
4. Why?
Chap 3:
• Observe a public situation in which a number of people interact, such as the grocery store, Target, Lowes, Walmart, or a restaurant.
Next, answer the following questions about the nonverbal communication normally used in this setting.
1. How much distance do people keep between themselves and others?
2. Does this distance vary as the situation changes? For example, what happens when it becomes more or less crowded?
3. Does the distance vary among different people with different relationships?
4. What kinds of behaviors occur if the normal distances are violated?
5. Explain the use of markers in this setting.
6. What kind of eye communication is used in this setting?
7. Is there any use of haptics in this setting? Explain how.
you might want to consider how the pandemic conditions are affecting nonverbal communication, such as wearing masks and practicing social distancing.
Chap 4
It is helpful to know the most common ways we engage in conflict in order to enhance our conflict resolution skills.
1.Take the Conflict Styles Assessment at the following link to learn more about your conflict style preferences: https://www.usip.org/public-education/students/conflict-styles-assessment Links to an external site..
After you answer the questions, the assessment will give you the results. This assessment uses the term “Problem Solver” instead of Collaboration. Share the results of your assessment in your assignment response.
2. Include each style and your numeric score for each. Respond to all of the statements below in your assignment response.
A. Think of an area in your life where you experience conflict.
B. Discuss how knowing your conflict style can help you deal with the conflict.
C. Discuss how using the style with your lowest score could benefit you in your daily life.
D. Discuss how knowing the styles of those you are in relationships with could be beneficial to conflict resolution.
Consider the legal system in Weimar Germany and the ways in which the Nazis, once in
power, were able to dismantle the constitution and reduce the state to a fascist
dictatorship that evolved into a government whose major industry became genocide.
Project 4: International Campaign
Step 1: Update Your Tactics and Timeline (Submission)
ery crowded marketplace, with signs for sweets, Coca-Cola, and other products
Peter Adams / Stone Collection / Getty
You’re going to spend the next two weeks developing a budget and staffing plan for your campaign. That is, you’re going to greatly expand on the Budget and
Timeline sections of the draft communications plan you prepared in Project 3. Basically, you’ll put together a comprehensive list of all that’s needed, how
much it will cost, who will handle it, and when it will occur. This is for a 12-month time period.
Before you start, take some time to learn about entering a new market: tactical and budgetary considerations. This will help you identify needs you hadn’t
anticipated and assess the resourcing implications of those needs.
Rebecca sends you a sample expansion plan to review as well.
Email Attachment: Rebecca Stern
Sample Communications Team Timelinefor Entry Into Istanbul, With Budget Notes
Once you have a sense of the scope and level of detail expected of you, go over the communications plan you drafted for your recommended market. The
PESO model might help you think of additional needs.
images showing four overlapping bubbles: paid media, earned media, shared media, and owned media. Paid media is paid coverage, including
advertisements, influencers, pay-per-click, retargeting, and paid content. Earned media is free coverage provided by others, or public relations. It includes
media relations and community relations. Media relations give rise to newspaper articles, radio coverage, TV coverage, and internet newsrooms. Community
relations includes reviews, recommendations, and word-of-mouth. Social media engagement covers what you share, such as posts, photos, and videos; and
what others do, including shares, mentions, likes, tweets, and reposts. Owned media is the channels or products you control. Your website might include
press releases, stories, profiles, mission, vision, policies, podcasts, videos, newsletters, and infographics. You might have a dedicated blog that contains blog
posts and photos. You might also own social media channels on LinkedIn, Twitter, Facebook, and so forth.
The PESO Model
As you review the PESO model, ask yourself the following:
How will you gain a foothold in the new market? Consider what you’ll need to do to leverage already-existing relationships and form new ones. What will your
department do to establish ties in the community, with the media, and with the government? Will you need to conduct research?
What owned media will need to be created for this expansion? Will you need a website, blog, or other infrastructure (e.g., video, photo, or print production)?
Who will create this? What about a crisis communications plan?
What social media will you need? How much and how often?
What are your earned media needs? What might be required for you to obtain free coverage from the media, including social media influencers, and your
publics?
Do you have any paid media needs? Even though paid coverage typically falls more to marketing and advertising than to PR, you may still pay fees for certain
types of coverage (see the learning topic above).
How will you evaluate your efforts? If you look at the sample timeline, you’ll see that evaluation occurs on an ongoing basis, especially close to a major event