“What separates humans from animals is that animals act purely on instinct whereas humans have a complex interior life”. Critically analyse this statement using theoretical ideas from across the module
Category: Human Rights
The Empowerment Project
Prompt
Read the Harvard Business Review case study The Empowerment Plan (C): Generating Persuasive Communications to Raise Funds in a Nonprofit Startup
https://learn.snhu.edu/d2l/common/dialogs/quickLink/quickLink.d2l?ou=1276455&type=content&rcode=snhu-781278
Then, respond to the following:
• Identify the current state of the organization and what its needs are.
• Based on the information in the case study, select three target audiences for your presentation and establish SMART goals for each one. Explain how and why you selected these goals.
• Determine what other information you need to know about each of the three target audiences in order to create the most effective presentation.
• Describe stakeholder groups who may also need to be involved or kept informed of the presentation and its results. What role does each group play in relation to the presentation and project as a whole, and how do stakeholders differ from the target audiences?
SMART Goals and Communicating Up
The SMART method helps you define your goals so you can work toward them effectively. When you apply this method to your capital campaign and project goals, you give direction and focus to your campaign. These are the five qualities of SMART goals:
• Specific
• Measurable
• Achievable
• Relevant
• Time-bound
The ultimate goal of the course project is to raise $5 million so that the Liberty Hope Foundation can start construction on a new facility. As the project manager, it is your job to set objectives that will help you track, measure, and report on project progress and success. In preparation for your upcoming Milestone One assignment and course project, use the SMART system of goal setting to establish the project objectives for the capital campaign.
Prompt
For this activity, you must address the following rubric criteria:
• Identify three to five objectives that will drive the successful completion of the course project’s main goal of raising $5 million.
• For each objective, provide a two- to three-sentence explanation of how each of the five SMART characteristics apply to the objective.
• Describe at least three best practices for communicating with project stakeholders, focusing specifically on communication with upper-level stakeholders and management.
• Analyze how these best practices could be used in your communication with upper-level stakeholders and management over the course of the project.
Evaluating Brand Extensions
Scenario
Cuckoo Cocoa is a small chocolatier company located in a small town. The company offers delicious creations such as truffles, chocolate bars, and boxed chocolates, all of which are made with organic, ethically sourced ingredients. Its target audience is local residents and tourists (who frequent the many ski resorts in the area) who are passionate about chocolate and the environment. Cuckoo Cocoa is well-known in the area for its high-quality offerings and sustainable practices. It is known for giving back to the community by sponsoring green spaces and hiking trails, and its mission is to share great-tasting, ethical, organic chocolate, and cheer.
One of the company’s goals is to open two more locations in the region within five years. Because of its high-quality products and focus on giving back to the community, Cuckoo Cocoa has been promoted through interviews and various regional magazines and has received various regional awards, such as “Best Chocolatier.” It is also popular with tourists on social media.
Cuckoo Cocoa’s success has given the business confidence to fund one of two new product extension ideas in the coming fiscal year. The ideas are to:
• Offer a new line of specialty coffee bean and cocoa powder products to expand its client base and product offerings.
• Offer T-shirts, keychains, and various other branded keepsake products aimed at the tourist population.
Prompt
Based on the target audience, mission, and goal of the company, recommend one of the two product extension ideas to Cuckoo Cocoa’s board of directors.
Specifically, you must address the following rubric criteria:
• Target Audience Alignment: Evaluate how each product extension concept would likely be received by the target audience based on its demographics and psychographics.
• Mission Alignment: Evaluate how each product extension concept aligns to the company’s mission.
• Goal Alignment: Evaluate how each product extension concept aligns to the company’s goal.
• Recommendation: Select one product extension concept to recommend. Use supporting evidence from your analysis to justify your recommendation.
Communication theories
In a 3 page paper choose two communication theories and analyze and synthesize the theories
Defensive Communication
According to Zastrow and Hessenauer (2019), our perceptions determine how we interpret the messages we receive during communication. There are
several factors that can affect our perception, including defense mechanisms, which are socio-psychological factors that can influence what we perceive
and, in many cases, derail effective communication.
Before you write your initial discussion post, you should first review Chapter 5, Sections 2 and 3 in the textbook and review the defense mechanisms video.
For this forum, consider the following examples of defensiveness. Pick two of these examples and identify the defense mechanism at work, explain your
reasoning, then use Gibb’s analysis of defensive communication to explain how the defensiveness might be overcome.
A spouse refuses to speak to their partner because the partner was late for dinner and did not call.
A student tells their professor that it is the professor’s “fault” that they are on academic probation, which will “ruin their life.”
A parent tells her teen not to binge drink and the teen yells, “Who are you to judge me? You did the same thing when you were my age!”
An employer tells a recent college graduate that they know more because they went to the “school of hard knocks,” and “you think you’re better than the rest
of us—well, I’ve got news for you—you’re not! I’ve forgotten more than you will ever know about this business!”…
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Strategic plan is the communication plan.
An important part of the strategic plan is the communication plan. For this discussion, consider your program and come up with a communication plan using the template provided in the required reading. Then respond to the following:
1. Briefly summarize your communication plan.
2. What is the importance of having a communication plan?
3. How do you think a communication plan from 1998 looks different from one that you would see today?
Last Day of class
Reflect on their learning experience in this class. Post a response to each question. Responses should be insightful.
How did you fulfill your goals in taking this class?
What contributions do you feel you’ve made to others in this class? What contributions did others make to you?
Have you learned any new concepts that will continue to stimulate your thinking? If so, give an example of what was most useful to you; if not, give an example of what you would have found useful.
Reflecting on your writings and discussions, did you learn anything new about yourself? Were you surprised by this knowledge? Describe why/why not.
Identity
You MUST explain each identity in detail…BE VERY SPECIFIC!
Explain which identity is most significant to you and which is least important and WHY
The slices of your pizza do not have to be the same size….The more important the identity, the bigger the slice.
Are there any identities that you didn’t include at all? Why or why not?
Nonverbal Communication in Culture
For this 3-4 page essay, you should choose 2 cultures and evaluate the nonverbal communication. Choose a specific topic reviewed in this class (for example, eye contact) and reflect on the two cultures based on the interactions. Make sure to include terminology and theory connections to describe the specific interaction and/or relationship.
Be sure to use specific details and cite external sources. This writing assignment should include four major sections: the Title Page, Abstract, Main Body, and References.