Create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: —product, price, and service.
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
Category: Financial Market
Behavioral finance; herding; anchoring
Prepare a PowerPoint or Prezi Presentation to define the following terms, using graphs or equations to illustrate your answers where feasible.
• Risk in general; stand-alone risk; probability distribution and its relation to risk
• Expected rate of return, ^r
• Continuous probability distribution
• Standard deviation, σ; variance, σ2
• Risk aversion; realized rate of return, r
• Risk premium for Stock i, RPi; market risk premium, RPM
• Capital Asset Pricing Model (CAPM)
• Expected return on a portfolio, r^p; market portfolio
• Correlation as a concept; correlation coefficient, ρ
• Market risk; diversifiable risk; relevant risk
• Beta coefficient, b; average stock’s beta
• Security Market Line (SML); SML equation
• Slope of SML and its relationship to risk aversion
• Equilibrium; Efficient Markets Hypothesis (EMH); three forms of EMH
• Fama-French three-factor model
• Behavioral finance; herding; anchoring