Crafting Strategies for international markets

Goal: Locate and review three websites that inform you about Crafting Strategies for international markets, or multi-business companies, or diversified companies. You may elect to review websites of specific companies themselves, but it must be clear that there is a global element to the company.
Instructions: Locate three websites in order to complete the goal stated above—international strategic planning. You may also benefit from conducting your own Internet search of international marketing strategies. Write a 600-750 word paper as a memorandum of discovery. No particular format will be observed for this paper, but organize your writing into three sections that review each of the three websites, and then write a fourth concluding section that summarizes what you gleaned from this investigation. The summary conclusion should put together the benefit of the whole experience. [Note: Keep in mind that this assignment is not aimed at reviewing articles in websites, but rather, the company websites themselves, and the international strategies that they describe.]
How To Review Websites For This Assignment:
• Summarize the overriding purpose/thesis of each website. What is the essential message of the site? Provide a link (or address) for each website reviewed.

Corporate financial statements

 

 

 

 

 

You are the head of an investigative team, and your supervisor has asked you to put together a presentation for the next training session for new team members. Your focus is on the financial statements of a corporation. Before creating the presentation, you have been tasked with providing a proposal that describes what you will discuss in the presentation. Your proposal should cover the following:

What kind of information would be found on corporate financial statements?
Explain how the users of these statements (i.e., investors, creditors, or government agencies) could use the information to help make better informed decisions.

 

 

 

 

Financial statements

 

 

 

There are four financial statements: (1) Income Statement; (2) Owner’s Equity Statement; (3) Balance Sheet; and (4) Statement of Cash Flows. Each of these statements provides important financial information to both internal and external users.

Choose two of the above-mentioned statements and identify how internal and external users can use the information from those statements to make decisions

 

 

Strategic digital media marketing plan

The overall course project is to build a strategic digital media marketing plan on a focused target audience and company. Through various research, analysis and strategic framework exercises, this overall course project will equip you for a solid foundation on how to develop an overall media marketing plan.
Through a series of 4 milestones and a final project submission, this project will build upon each other in sequence to align with the modules being covered in the course.
This first project focuses on selecting a company and a target audience for the media marketing plan. The chosen company should be any major publicly traded company within the clothing, restaurant, or consumer electronics industry. The goal is to ensure that the company is public, so there is an opportunity to conduct research on the company via open research resources. Focus on a company you have an interest in, but also one that you believe has an opportunity for you to formulate a vision for how to develop media strategies to resonate with consumers and drive competitive advantage
In this first project, the following questions need to be answered:

  1. Who is the company?
  2. What is a brief overview of the company?
  3. Their history
  4. Mission and vision statements
  5. Types of product/services they offer
  6. Their current market share or most recent year fiscal earnings that can be found
  7. Digital Media presence, do they have:
  8. Website
  9. Social Media, if so what channels (Facebook, Twitter, etc.)
  10. Referral presence on a coupon or other blog sites?
  11. **For all the above just listing out examples is important. It’s important to understand the company’s digital media presence in this first milestone, just to get acclimated with how the company operates digitally today in marketing and connecting with consumers. Future projects will dive further into how content is sued on these types of websites.
  12. What other marketing mediums do this company seem to participate in?
  13. What is your initial opinion of their digital media presence?

Market Analysis

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