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Applying Market Segmentation:
Identify your current approach to segmentation in the appropriate grid listing the reasons for your choice. Consider the following:
• What do you see as the benefits for the organization of offering opportunities remote / hybrid working?
• What are the main challenges, and how should these be managed?
• Critically assess your organizations current approach to talent recruitment, management and development.
• What are its strengths and weaknesses.
• What recommendations would you suggest to improve your approach to talent management going forward?
• How might you improve the way you currently carry our performance appraisals?
• How might you make appraisals more cooperative, and beneficial to both the appraiser and appraisee?
• How effective is your organization’s current EVP in attracting and retaining talent?
• What changes or additional benefits do you think should be included going forward?
• Do you fully understand what motivates your team?
• Write a short strategic plan setting out how you could increase employee motivation, satisfaction, and engagement within your team
• To what extent are you already investing in and employing emerging technology to help boost B2B sales? Give some examples.
• How might a greater use of Augmented Reality (AR) help to increase B2B Sales?
• Are your B2B sales mainly to Horizonal or Vertical Markets or are they to both?
• What different approaches does these types of market require?
• Consider the following statements:
o You produce great results, but senior management sees you as an operational manager and questions your ability to let go and operate at a strategic level.
o Delegation sounds great on paper, but you’re responsible for some major projects, and management expects flawless execution.
o Critically reflect on whether it is possible to have it both ways, being a great operational manager, and a transformational leader.
• How would you describe your leadership style?
• What are your strengths and weaknesses as a leader?
• How might you improve your leadership ability and effectiveness?