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After working really hard to distinguish yourself, you’ve finally been promoted to senior account executive at a major advertising agency and placed in charge of the agency’s newest account, a nationally known cereal company. Their product is one you know contains excessive amounts of sugar as well as artificial colorings and lacks any nutritional value whatsoever. In fact, you have never allowed your own children to eat it.
Your boss has indicated that the cereal company would like to use the slogan “It’s good for you” in their new television and print advertising campaign. You know that a $2 billion lawsuit has been filed against the Kellogg and Viacom corporations for marketing junk food to young children. The suit cited “alluring product packaging, toy giveaways, contests, collectibles, kid-oriented websites, magazine ads, and branded toys and clothes.” In addition, two consumer groups have brought suit against children’s television network Nickelodeon for “unfair and deceptive junk-food marketing.”
Your new role at the agency will be tested with this campaign. Doing a good job on it will cement your position and put you in line for a promotion to vice president. But as a responsible parent, you have strong feelings about misleading advertising targeted at susceptible children.
Using a web search tool, locate articles about this topic and then write responses to the following questions. Be sure to support your arguments and cite your sources.
Ethical Dilemma: Do you follow your principles and ask to be transferred to another account? Or do you help promote a cereal you know may be harmful to children in order to secure your career?
What form of communication can you use to show others that you truly care about them?
How can cultural differences keep us from helping others as we should?
How can you do a better job of understanding others and relating to others in a more Christ-like fashion?
What is CBT and SFBT
The organization where you work or aspire to work is asking you to present an action plan to ensure compliance with ethical standards. Considering this request, develop an action plan (5-8 pages) based on a target ethical area.
The plan needs to include the following:
Ethical standards: Identify the current ethical standards or code of ethics followed by your organization. Provide a brief synopsis about the main points stated in the ethical code (Principles or sections included in your professional code of ethics). Use it as the tool for creating the action plan.
Goals for your action plan: Propose the goals for your plan- What prompts the need for your action plan? Clearly indicate why it is necessary to develop a plan. Include at least one specific reason area to support the need for the plan.
Activities: Indicate the various ways and methods you would use to disseminate ethical standards in your organization.
Resources: Provide a list of suggested references and materials (at least five) a leader would use to support ongoing knowledge on ethics.
How would you approach this issue using diverse and ethical perspectives? Use specific examples from the scenario and personal/professional life.
Why is it important to consider diverse and ethical perspectives in this situation?
select an ethical dilemma that impacts healthcare professionals. You can choose a dilemma that we have discussed in this course, or, one that interests you. If you are having difficulty selecting a topic, please reach out to me. You will then develop practical solutions and utilize an ethical decision-making framework to address the ethical dilemma you chose. Use the following prompts as a guide:
Description/historical overview of the ethical dilemma
Description of the healthcare issue that requires tough decisions
Overview of how the dilemma may challenge the ethics of healthcare professionals
Explanation of both legal/policy and personal decision issues
Include questions that come up and help examine the issue from different perspectives (patient, family, health care professional, community, attorney, policymaker, etc.
Develop 1-2 practical solution(s) to address the ethical dilemma
Identify and explain the concepts for a framework for ethical decision-making that a healthcare professional could use to address the dilemma.
Do nurses that do self-care activities have less burnout when compared to nurses who do not do self-care activities over a period of 6 months?
Write a report of at least 700 words on a non-traditional or non-western system of ethics. Identify any distinctive features. It is a simple report summarizing what you believe to be the things important to the people who hold this worldview should have an introduction, body, and conclusion. It should have indented paragraphs and be double spaced. You do not need to cite “common .
I recommend using the Stanford Encyclopedia of Philosophy. Do not use non-academic sources for your research.
You may choose your own topic, but some ideas are:
African Ethics
Chinese Ethics
Japanese Ethics
Buddhist Ethics
Feminist Ethics
website:https://plato.stanford.edu
write a 700 word essay about the distinctive differences in non-western/traditional ethics
Write a report of at least 700 words on a non-traditional or non-western system of ethics. Identify any distinctive features. It is a simple report summarizing what you believe to be the things important to the people who hold this worldview should have an introduction, body, and conclusion. It should have indented paragraphs and be double spaced. You do not need to cite “common .
I recommend using the Stanford Encyclopedia of Philosophy. Do not use non-academic sources for your research.
You may choose your own topic, but some ideas are:
African Ethics
Chinese Ethics
Japanese Ethics
Buddhist Ethics
Feminist Ethics
website:https://plato.stanford.edu
write a 700 word essay about the distinctive differences in non-western/traditional ethics