Creating a Communications Plan

The purpose of this assignment is to apply a comprehensive planning tool to help create a communications plan for an organization.
Using the question prompts provided in the “MGT-325: Creating a Communications Plan” template, address each of the following sections:
Key Stakeholders
Key Activities
Communications Team
Communication Goals
Key Messages and Stories
Target Personas
Communication Channels and Techniques
Communications Budget
Tracking/Measuring Results
On page 1 of the “MGT-325: Creating a Communications Plan” template, write a 300-word summary based on your research. Include two or three resources in
your references list (see page 3 of the template) with at least one from the Wall Street Journal.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using
APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful
completion.

Creating a Communications Plan

 

Apply a comprehensive planning tool to help create a communications plan for an organization.
Using the question prompts provided in the “MGT-325: Creating a Communications Plan” template, address each of the following sections:
Key Stakeholders
Key Activities
Communications Team
Communication Goals
Key Messages and Stories
Target Personas
Communication Channels and Techniques
Communications Budget
Tracking/Measuring Results
On page 1 of the “MGT-325: Creating a Communications Plan” template, write a 300-word summary based on your research. Include two or three resources in
your references list (see page 3 of the template) with at least one from the Wall Street Journal.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using
APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful
completion.

Companies use many forms of consumer promotions.

Companies use many forms of consumer promotions. Discuss two forms of consumer promotions you have recently experienced.
Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?
As a consumer of mobile marketing, what is your reaction to mobile ads?
Do you consider digital and social media marketing similar to junk mail or commercials during your favorite television show? List two things that companies participating in digital and social media marketing can do to make this a more favorable experience.

Good to Great: Why Some Companies Make the Leap and Others Don’t

You must accomplish this in no less than 8–10 pages. The project must use current APA style, and the page count does not include the title page, abstract, reference section, or any extra material. In order to incorporate a solid Christian worldview, you must use 10–15 sources with at least 1 source being the Holy Bible. Acceptable sources are course textbooks and scholarly articles published within the last five years from the Jerry Falwell Library.

Based on your original definition of leadership, the assigned readings, and any other related readings, what are some of the major traits of a leader? Study servant leadership. What are the major traits of servant leadership?

· Specifically compare and contrast the major traits of a leader (as outlined in Wexler, Wycoff, & Fischer: Good to Great Policing: Application of Business Management Principles in the Public Sector, Collins: Good to Great: Why Some Companies Make the Leap and Others Don’t, and Meese & Ortmeier: Leadership, Ethics, and Policing: Challenges for the 21st Century) with the traits of servant leadership.

· What would it look like to bring the notion of servant leadership to a police organization?

· Would this change require a cultural change?

· What would be the benefits and pitfalls of servant leadership in a police organization?

· Outline a brief plan of implementing the change necessary to apply the ideas of servant leadership in a police organization.

Importance of different forms and styles of communication

Explain the value and function of appropriate communication in professional contexts
Scenario
You are a public information officer (PIO) and you need to create a training on the importance of different forms and styles of communication for various audiences. Using the Project Two scenario PDF provided, create a training that discusses how to communicate with the caller, the male subject, the press, and your department in this situation.

Directions
In your training, you will explore communication with four different audiences: the caller, the male subject, the press, and your department.

For each of these audiences, you will focus on the types of information that can be communicated, how information should be communicated, why it is important to communicate to each audience in a particular way, and how communicating to each group must align with the mission and brand of the organization.

Your assessment of each communication area will be based on how you address each one for all four audiences.

Using the scenario provided, address each of the following:

Audience: The Caller
In 100–150 words, answer the following:

What types of information can and should be communicated to the caller?
How should this information be communicated?
Why is it important to communicate to the caller in a particular way?
How should your communication with the caller align to the mission and brand of the organization?

Communication Strategy

Choose from one of the three activities below.

Activity

Description

Time (Appx)

Activity 1

Plan, Research and prepare a presentation on a Communication Strategy

100 mins

Activity 2

Write down a Communications Strategy for a sport entity

100 mins

Activity 3

Research new technologies being used in sports & at stadiums

100 mins

Activity 1: Present a Communications Strategy

Prepare a 10 PowerPoint slide presentation on a Communications Strategy on:

“Increasing match attendance for women’s football (Soccer) in the US”

OR

“Increasing college football attendance for Husson University”.

This is to be a presentation (PPT). Minimum of 10 slides.

NOTE: This will help you prepare for the Strategic Plan Project.

Activity 2: Write several Communications Strategies

Your Communication Strategy assignment should include:

An introduction

Mission and vision of your campaign

1 or 2 clear objectives

Key audiences, messages & channels i.e. the BIG idea for your campaign

Timetable of key activities with dates

Resources i.e. who will do the work and pay

Risks and mitigation

Means of evaluation

Approvals / sign-off process

Minimum of 500 words.

NOTE: This activity will prepare you for the Strategic Plan Project that is due at the end of week 7

Activity 3: New Technologies in Sports

Research and learn new technologies being used in sports at stadiums.

Have you noticed any new technologies in the marketing of the sport industry?

Communication Strategy

Choose from one of the three activities below.

Activity

Description

Time (Appx)

Activity 1

Plan, Research and prepare a presentation on a Communication Strategy

100 mins

Activity 2

Write down a Communications Strategy for a sport entity

100 mins

Activity 3

Research new technologies being used in sports & at stadiums

100 mins

Activity 1: Present a Communications Strategy

Prepare a 10 PowerPoint slide presentation on a Communications Strategy on:

“Increasing match attendance for women’s football (Soccer) in the US”

OR

“Increasing college football attendance for Husson University”.

This is to be a presentation (PPT). Minimum of 10 slides.

NOTE: This will help you prepare for the Strategic Plan Project.

Activity 2: Write several Communications Strategies

Your Communication Strategy assignment should include:

An introduction

Mission and vision of your campaign

1 or 2 clear objectives

Key audiences, messages & channels i.e. the BIG idea for your campaign

Timetable of key activities with dates

Resources i.e. who will do the work and pay

Risks and mitigation

Means of evaluation

Approvals / sign-off process

Minimum of 500 words.

NOTE: This activity will prepare you for the Strategic Plan Project that is due at the end of week 7

Activity 3: New Technologies in Sports

Research and learn new technologies being used in sports at stadiums.

Have you noticed any new technologies in the marketing of the sport industry?