Category: Marketing

Uber’s Foreign Market Entry Strategy

Posted on | by

 

Travis Kalanick got the idea for Uber while trying to hail a cab in Paris.
• Kalanick wanted to take advantage of smartphone technology to build a ride hailing app.
• The app allowed for GPS tracking, automatic electronic payment, pre-ride display of
pricing, estimation of wait time, and driver ratings.
Uber’s strategy focused on cities around the
globe where demand was likely to be high,
picking cities designed as “accelerants” with
concentrated needs.
• Ignored local regulations in favor of rapid growth
and building its own networks.
• Strategy worked in the U.S. and Latin America, but
not everywhere.
Today, Uber has realigned its foreign market
entry strategy.
fifg/Shutterstock

Ways to Enter Foreign Markets
• Exporting.
• Licensing or franchising to host-country firms.
• Creating a joint venture with a host-country firm.
• Creating a wholly owned subsidiary in the host country.
• Acquiring an established enterprise in the host country.

Structure for a Digital Marketing Audit Report

Posted on | by

Perform an Internet/Digital Marketing Audit of a brand or a company. This brand/ company CANNOT be the same as the company you have chosen for the group project. You may collaborate with a company for this project or simply choose to work on a brand or company without any company sponsorship. See the following links for what is typically involved in an internet or digital marketing audit. You may supplement these audit procedures with analysis of additional issues covered in our class discussions.
http://creativeclickmedia.com/internet-marketing-audit/

The Ultimate Guide to your Digital Marketing Audit (with PPTX Template)


http://socialmediaexplorer.com/content-sections/tools-and-tips/6-components-of-a- successful digital-marketing-audit/

Structure for a Digital Marketing Audit Report
Executive Summary (10%)
Provide brief background information for the brand or company that you are performing an internet marketing audit for. Briefly describe the methods used and areas examined in your audit. Summarize the main conclusions and recommendations

A Brief Current Marketing Situation Analysis (10%)
Briefly discuss how internet, mobile devices and social media have affected the current marketing situation. You can organize this discussion along the 4 C’s: Customers, Competitors, Channels, and Company. Examples of observations that could go here are: Share and growth of internet and mobile commerce in the industry; Changes, if any, in the product mix sold and the pricing practices in the industry resulting from digital marketing; Changes, if any, in the communication media (e.g. traditional advertising, digital advertising, paid search advertising or social media) that are influencing the consumer decision process; Changes, if any, in competitor’s digital marketing strategy.

Your Digital Marketing Audit (60%)
Describe your findings from your digital marketing audit of the company or the brand. This section is perhaps the most significant portion of your analysis. See the links given above for what is typically involved in an internet or digital marketing audit. You may supplement these audit procedures with analysis of additional issues covered in our class discussions. Given the short duration of the course, it might be difficult to do a comprehensive audit of all aspects of digital marketing that is being done by the brand or company in the limited duration of a course. Thus, you may focus on auditing one or two aspects of the digital marketing being undertaken by the brand or company to derive actionable insights.

Recommendation (20%)
Present your recommendations for improving digital marketing for the company or brand and the rationale, which should emerge from your audit. Here again, the recommendation would focus on the aspects of digital marketing that was audited in the step above. This section is the other significant part of your paper.

 

 

Psychology

Posted on | by

watch this video:

https://www.ted.com/talks/ashwin_mehta_the_leader_as_healer_integrative_medicine_in_the_new_era_of_healthcare Links to an external site.

 

Please think through your answers to these questions then compose your post.

 

Discussion Post Reaction:

1. What are the characteristics of integrative medicine?
2. Can you identify a time that you have integrated complementary or alternative techniques into your treatment?
3. What effect did mindfulness-based meditation have on the telomeres of participants described in the video?
4. As it is addressed in the video, research suggests that the way we bring ourselves fully into connection with those from whom we care is one of the most crucial factors supporting how people heal and how they respond to our therapeutic efforts.
a. As future health professionals, how do you think this would affect creative nonadherence?
b. And the patient-practitioner relationship?
5. How do you think culture plays a role in the way we perceive health and illness?
6. How do biopsychosocial factors influence the treatment we seek?

Social theory that was discussed in the “Social Relationships and Health”

Posted on | by

 

Describe a social theory that was discussed in the “Social Relationships and Health” journal article and indicate how it was used to support the research.
Choose one of the quantitative research results presented in the article; describe the evidence presented and indicate which variables of the experiment were highlighted.
Determine the article’s conclusion in regards to social relationships in society. Based on the accompanying media piece “Why Facebook Could Be Good for Your HealthLinks to an external site.,” how could modern social media sites support the research findings in the journal article?
The course text reading discussed how research can also use the transformative paradigm in social theory to impact social change. How does it do this and what types of societal populations can the transformative paradigm specifically impact?
An important aspect of impactful research is that it should be disseminated through a scholarly document such as a research report or journal article. The author of the course text provides some helpful tips in scholarly writing. What tips did you find most useful to further develop your own scholarly writing in course work which requires research papers or a project?
Lastly, a research study should always be ethically performed. According to the course text reading and your review of the video, “Research Ethics Involving Human SubjectsLinks to an external site.”, answer the following:
The Belmont Report of 1979 established three ethical principles for research. Name the three principles and explain each principle.
All Universities and Research Institutions are federally mandated to follow ethics guidelines in the research performed which include the principles of The Belmont Report of 1979 – name what this set of guidelines is commonly known as, and describe what it covers.

 

COMPARING AND CONTRASTING PHARMACOLOGIC OPTIONS FOR THE TREATMENT OF GENERALIZED ANXIETY DISORDER

Posted on | by

Post a discussion of pharmacokinetics and pharmacodynamics related to anxiolytic medications used to treat GAD. In your discussion, utilizing the discussion highlights, compare and contrast different treatment options that can be used.

 

Different popular nontraditional health care practices.

Posted on | by

 

Research different popular nontraditional health care practices. Write a 1,000-1,200-word paper (not counting words in reference and title page) exploring nontraditional health care practices and include the following:
1. Describe nontraditional health care practices in different cultures. Compare at least three cultures.
2. Explain the importance of these practices in providing holistic and quality health care.
3. Identify the nontraditional health care options in your areas, and identify the number of people choosing to use them over traditional medical practices. Propose reasons why the number of people using nontraditional health care options is rising.

 

 

Why the United States Invade and Occupy Iraq in 2003

Posted on | by

 

Write 700 words at least to answer this question.

Why did the United States Invade and Occupy Iraq in 2003? Why did the US go to War in Iraq? Was it because of Weapons of Mass destruction, the War on Terror, oil, recasting the military, world hegemony, reform of the Greater Middle East, spreading democracy, or because a small group of policy makers (the Neo-conservatives) had inordinate influence? Assess the role of each of these in your answer. See document for full instructions

Business Finance – Management

Posted on | by

 

Review the Learning Outcomes and Course Concepts provided earlier in this course. Review feedback received from your professor on all course assignments. Create a dissertation prospectus, integrating all feedback received. This will serve as the preliminary research focus and design for your dissertation courses. Include the following components in this order:

Cover Page followed by a Table of Contents
Introduction
Background
Problem Statement
Purpose Statement
Research Questions
Hypotheses (If applicable)
Research Method and Design

 

Developing Human Resources

Posted on | by

 

Review and reflect on the various components of human resources (HR) planning and retention, including motivation, retention, and turnover. Based on your review, reflection, and the materials presented this week in the course, respond to the following questions:

In your opinion, what are the most important key concepts in HR planning and the HR planning process?

Describe the psychological contract, and discuss how motivation is associated with employee performance.

Describe one type of turnover and how this can effectively be measured by HR.

Describe at least one driving force behind retention and how this can effectively be measured by HR.