Category: Marketing

Employees working in an environment that embraces inclusion

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You want your employees working in an environment that embraces inclusion. Diverse cultural perspectives can inspire creativity and innovation, produce a higher quality experience for your guests, and enhance your marketing efforts. It is also an opportunity for personal and professional growth for your employees.
In this assignment, you identify challenging cultural diversity issues, examine the main causes and effects of the issues you have identified, and explore possible solutions for overcoming problematic issues.
Imagine you are the human resource director for a large hotel chain with locations in the following metropolitan cities:
New York, NY
Los Angeles, CA
Boston, MA
Detroit, MI
Denver, CO
Atlanta, GA
Miami, FL
Phoenix, AZ
Chicago, IL
Las Vegas, NV
Cleveland, OH
Little Rock, AR
You have been asked to write a report to your management highlighting problematic diversity issues that may arise in cities where your hotels are located. You have also been asked to propose possible strategies and solutions that will help to minimize the issues from affecting your diverse workforce.
Identify 3 challenging diversity issues to discuss in your report (e.g., race, class, gender, sexuality, religion, age, language, disability).
Write a 525- to 700-word report that addresses each of the 3 diversity issues you have identified. Each issue should be addressed in approximately 175 to 235 words.
Complete the following in your report:
Describe the 3 issues (select different issues than those you have addressed in previous weeks of this course).
Identify the city (or cities) where your hotels are more likely to see or experience each issue. Describe why you believe these issues will affect your business in the city or cities.
Examine the causes of each issue. From your perspective, why did each become an issue, and why does each issue continue to exist?
Identify the steps the company can take to address these issues and minimize the effects on your diverse workforce now and in the future. Consider both the perspective of the company as well as the individual.

Performance management plan

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Create a performance management plan for (Bright Appeal Limited) clothing company for the upcoming merger. Address, in detail and paragraph form, the following questions.

What performance criteria will be used? Include specific examples.
Who will conduct the appraisal, and will a standard or custom form be used?
How often will appraisals be conducted, and what are good HRM practices that can be used to ensure the appraisal does not become just an annual event?
Second Part
Review the Case using this scenario as a basis, and address the following items:

Discuss how Richard should strengthen the relationship with his supervisor, Jean.
Discuss what Richard could have done differently to begin that relationship.
Should Richard contact his supervisor in Toronto? Why, or why not?

Training Management Database System

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A training providing institute is offering training courses to their clients. A database system is needed to register the trainees in these courses. The data requirements for the system are given as follows:

• The company has many teachers. Each teacher has a unique id, name, date of birth, address (house number, street name, city, state), and may have several phone numbers.

o A teacher may teach many courses.

o We keep track of the number that a teacher has taught a course.

• The institute offers many courses to their clients. Each course has unique id, course name, start date, end date, and course language.

o The course language is either English or Arabic.

o We keep track of the fee of each offered course.

o One or more courses is offered to a client.

• There are many clients. Each client is identified by unique id, client name, address, contact person, and contact person name.

• Trainees works for a client. Each trainee has a trainee id, first name, last name, and a phone number.

o Trainees may take several courses. o We keep track of the fee of the taken course by a trainee.

Design a database starting from the conceptual design to the implementation of database schemas.

Create EntityRelationship model, Relational model, and write SQL queries.

 

Business Finance – Management

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choose a real or fictional company or other organization of interest to you. In this scenario, the organization is conducting a search for a new chief executive officer (CEO). As a board member of this organization, you are in charge of drafting the environmental, sustainability, and governance (ESG) section of the CEO executive compensation package.

 

 

The relationship between the U.S. Congress and the president

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The changes and challenges in the United States from the time of the Founding Fathers’ original vision until the present day
Write a 450-word essay discussing the function of and relationship between the U.S. Congress and the president. There is an optional Congress and the President Template available to download and use for formatting this assignment.
Include these topics in your essay:
Explain the U.S. Congress’s structure and makeup.
Describe the differences between the U.S. House of Representatives and the U.S. Senate.
Describe how bills become laws.
Define the powers granted to the U.S. Congress and the president in the U.S. Constitution.
Explain the checks and balances of power between the U.S. Congress, the president, and the judiciary.
Define the president’s role and responsibilities.
Discuss the evolution of presidential power.

Marketing and advertising tools you might use to attract eCommerce customers.

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Describe and discuss some important marketing and advertising tools you might use to attract eCommerce customers.
What are the pros and cons of email marketing and how might you go about conducting an email campaign?
Describe Affiliate, Viral and Lead generating marketing.
What is social marketing and why do you thin it is so effective?

 

Making a career decision

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There is a lot to consider when making a career decision. After viewing the LinkedIn Learning video Negotiating Your Job Offer and then completing the form Getting Clear on What You want, consider these questions:

What are your top 3 must-haves and top 3 walkaways when considering a career/job offer?
Describe what is the biggest consideration for you in determining a good career fit. How negotiable is that for you? Explain

Online Management

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Instagram, Snapchat, and Facebook are undoubtedly dominating the world of online social networking, and the willingness of many users to self-disclose personal information ranging from moods to religious affiliation, relationship status, and personal contact information has led to an increase in privacy concerns. They offer convenient opportunities to stay in touch with friends, family, and coworkers, but are people using them responsibly? Some argue that there are fundamental differences between today’s digital natives, whose private and public selves are intertwined through these technologies, and older generations (Kornblum, 2007).

Even though some colleges are offering seminars on managing privacy online, we still hear stories of self-disclosure gone wrong, such as the football player from the University of Texas who was kicked off the team in 2008 for posting racist comments about Barrack Obama after he was elected the President. However, social media experts say cases like this are rare and that most students are aware of who can see what they are posting and the potential consequences (Nealy, 2009). The issue of privacy management on Instagram and Twitter is affecting many relationships including family, friends, and schoolmates, and work colleagues.

Instructions
address the following using the headings given. Write a paragraph response for each question.

Online Management
How do you manage your privacy and self-disclosures online?
Do you think it is ethical for school officials or potential employers to make admission or hiring decisions based on what they can learn about you online? Why or why not?
PowerPoint Process
What was helpful to you during the process of organizing the PowerPoint presentation?
What did you find constructive in the process of designing the PowerPoint slides?
What was instructive regarding the process of taking your notes and turning them into a lesson you taught to the class using the PowerPoint?