Identify and discuss the various forms of product liability. What are some ways that a business can ward against product liability claims?
Category: Marketing
Marketing plans
Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan? In other words, why is one needed? What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to support your ideas. In replies to peers, discuss whether you agree or disagree with their position and justify your reply with specific reasons, facts, and examples.
Marketing plans
Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan? In other words, why is one needed? What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to support your ideas. In replies to peers, discuss whether you agree or disagree with their position and justify your reply with specific reasons, facts, and examples.
Influencer marketing, more than advertisement?
This book chapter should discuss the role on influencer marketing nowadays. Based on the attached researches normal “influencers” actually became
nothing more than advertising platforms as the “influence” disappeared. Mainly nano- and micro-influencers who know their follwers personally have a real
influence on the purchase decision of their followers. Therefore, the search of these real influencers (with the help of big data analytics and AI) is the current
challenge for social media marketing.
Additionally, in social media marketing, companies should not try to get customers engae on their social media sites (mainly lovers and haters engage on
company’s social media accounts) but should rather go where their (potential) customers engage (crowd culture). Red Bull is an excellent example as they
identified the gamer community as potential customers and engaged with them on gaming forms by identifying on the gaming forums influencers.
This book chapter should cover these two topics, should not follow the typical academic essay format but rather jump directly into discussion and then
conclusion.
The attached article with the research must be cited and an additional approx 15 citations should be added.
The academic level is PhD.
Influencer marketing, more than advertisement?
This book chapter should discuss the role on influencer marketing nowadays. Based on the attached researches normal “influencers” actually became
nothing more than advertising platforms as the “influence” disappeared. Mainly nano- and micro-influencers who know their follwers personally have a real
influence on the purchase decision of their followers. Therefore, the search of these real influencers (with the help of big data analytics and AI) is the current
challenge for social media marketing.
Additionally, in social media marketing, companies should not try to get customers engae on their social media sites (mainly lovers and haters engage on
company’s social media accounts) but should rather go where their (potential) customers engage (crowd culture). Red Bull is an excellent example as they
identified the gamer community as potential customers and engaged with them on gaming forms by identifying on the gaming forums influencers.
This book chapter should cover these two topics, should not follow the typical academic essay format but rather jump directly into discussion and then
conclusion.
The attached article with the research must be cited and an additional approx 15 citations should be added.
The academic level is PhD.
Interdisciplinary Works
For the initial post, select and address one of the following options:
Option 1: Choose a work to discuss from one genre that interprets a work from another genre.
• Include the title, artist, and description of both works.
• Examine how the artist of the second work captured the subject or story of the first.
• Support your point(s) with a statement from the second artist that discusses the influence, reasoning, or interpretation of the original work on the second work.
Click on the following link for examples:
Link: Examples
Option 2: Choose a work that is interdisciplinary (incorporates two or more disciplines), such as Hamilton from our lesson this week.
• Include the title and artist(s).
• Examine the genres that are intermingled to create the work.
• How effective is the blending of genres in the work?
• Why do you think the artist used different disciplines in the work?
• Support your point(s) with a statement from the artist and one from a critic.
Option 3: Choose a work of art from any genre that depicts or tells the story of a real life event from any time period, such as The Consecration of the Emperor Napoleon and the Coronation of Empress Joséphine on December 2, 1804 by Jacques Louis David.
• Include the title and the artist and some background of the event.
• What is the relationship between the work of art and the event?
• Did the artist depict the event accurately?
• Does the artist make changes regarding the event? If so, why do you think the artist made these changes?
• Examine the artist’s message in the depiction.
• Support your point(s) with a statement from the artist.
Interdisciplinary Works
For the initial post, select and address one of the following options:
Option 1: Choose a work to discuss from one genre that interprets a work from another genre.
• Include the title, artist, and description of both works.
• Examine how the artist of the second work captured the subject or story of the first.
• Support your point(s) with a statement from the second artist that discusses the influence, reasoning, or interpretation of the original work on the second work.
Click on the following link for examples:
Link: Examples
Option 2: Choose a work that is interdisciplinary (incorporates two or more disciplines), such as Hamilton from our lesson this week.
• Include the title and artist(s).
• Examine the genres that are intermingled to create the work.
• How effective is the blending of genres in the work?
• Why do you think the artist used different disciplines in the work?
• Support your point(s) with a statement from the artist and one from a critic.
Option 3: Choose a work of art from any genre that depicts or tells the story of a real life event from any time period, such as The Consecration of the Emperor Napoleon and the Coronation of Empress Joséphine on December 2, 1804 by Jacques Louis David.
• Include the title and the artist and some background of the event.
• What is the relationship between the work of art and the event?
• Did the artist depict the event accurately?
• Does the artist make changes regarding the event? If so, why do you think the artist made these changes?
• Examine the artist’s message in the depiction.
• Support your point(s) with a statement from the artist.
Apply stewardship and sustainability solutions to environmental issues.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You have been assigned the duty of examining how the environment relates to your place of business. You may choose one of the following career categories: healthcare, manufacturing, engineering, agriculture, food, hospitality, or information technology. In addition, your task requires you to include how the environment relates to daily life at your place of business. The goal is for you to guide colleagues and the company in the application of stewardship and sustainability. You are asked to create a newsletter that will be distributed at your workplace. In preparation to complete this task, reflect on the concepts you learned concerning the environment, such as the importance of clean air, water, and land. Also, consider how humans impact the environment with our homes, cars, purchases, and refuse.
Instructions
Create an article for a newsletter that includes the following:
Examine how the environment relates to your chosen career (energy, resources, chemicals, waste, pollution, etc.)
Examine how the environment relates to daily life at your workplace (energy, resources, trash, transportation, etc.)
Discuss your personal stewardship plans and recommendations (actions that manage natural resources)
Share ideas of how to live and work sustainably
Social media use is critical to a dynamic and competitive brand
Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.
Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do’s and don’ts; and explanations of your choices using the sources from the course and others you find.
If you have a real business, brand, or site to work on, you can start by putting the site profiles into the four social media sites you have chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.
In summary, your plan should contain:
An introduction to your brand or company
Your social media goals and general goals for the brand
An analysis of the market comparables — similar businesses/nonprofits/brands, including what has been successful and what hasn’t worked for at least 3 good comparable brands
Discussion of societal norms for those comparables. What seem to be the “rules” they follow? Is there open or tacit regulation you’ve noticed? Include how you can expand your influence globally by overcoming potential language and culture barriers.
Marketing math in pricing
What is meant by marketing math in pricing? Discuss the significance of marketing math in overall marketing success. Provide an example that supports your ideas. In replies to peers, provide additional examples that support those posted by your peers.