Hawaii economy

 

 

 

 

 

Use the principle of relatedness (shared capabilities) to consider opportunities for Hawaii to diversify its economy. You should present a brief case for each new or growth opportunity that answers the following questions.
1.How are these opportunities related to Hawaii’s existing strengths? 2.Why do you think these industries are currently too small or non-existent in Hawaii?
3.What capabilities could be missing? What specific market or government failures might be affecting these industries?
4.How could a county or state government address missing capabilities and failures, to get it started or growing?
5.Include graphs or charts to support your writing.

Implementation Plan & Evaluation measures and controls.

 

You are asked to develop a strategic marketing plan for a real existing company of your choice stating clearly your chosen company’s background and the market where it operates. Your plan should include an assessment of the attractiveness of the chosen market segments and an actionable marketing strategy, matching the positioning and targeting strategy identified for these segments. You must also demonstrate alignment with one or more of the United Nations Sustainable Development Goals (UN SDGs).
Each one of the groups needs to choose from the following products/services as their subject for the marketing plan:
1. Fashion: Create a marketing plan for a fashion house using only sustainable products such as plant-based or made from upcycled and/or recycled materials like plastics or fabrics.
2. Healthy Living: Create a marketing plan related to sports equipment, fitness apparel, skincare, hydration or a food supplement.
3. Technology: Create a marketing plan for a technology that improves the quality of life like wearable tech.
4. Food & Leisure: Create a marketing plan for the Scottish tourism industry, encouraging sustainable tourism, consider eating locally with locally sourced produce, improve visitor attractions, discuss the impact on the environment.
5. Sustainable Transportation: Create a marketing plan for electric vehicles, for local government initiatives to convert the existing modes of transportation, address the concerns and challenges that a population has over the costs, charging range or charger availability.
6. Any other product/service: For any alternative products/services please inform and gain permission from your Tutor or the Module Leader.
Instructions:
• Template: The strategic marketing plan should make use of appropriate tools and frameworks and include relevant elements from the following template:
CoverPage (excluded from the word count) should include the Module name and number (BU52008 Marketing Management & Strategy, Student names and ID numbers, Group number, Title of the assignment (Strategic Marketing Plan) and the Final word count.
Table of Contents (excluded from the word count) should include the full list of sections within the report (including any appendices and reference lists), the page number on which each section begins, a List of Illustrations (if applicable), a List of Figures (if applicable), List of Tables (if applicable).
Executive Summary which is a short overview of the finished report.
Brief Background, with reference to the chosen company’s background and the market where it operates.
Environmental/Situational Analysis (e.g. using PESTLE, Porter’s 5 Forces, Competitor analysis, Customer analysis, Internal audit/SWOT as appropriate).
Aims and Objectives (must be SMART).
Target Audience (you should segment and define your target audience and discuss whether/why they are an attractive market segment).
Marketing Strategy – Recommended competitive positioning and marketing mix for acquiring and retaining the target market.
Implementation Plan & Evaluation measures and controls.

Nike

 

 

1. Identify an organization to study. I recommend using your network when approaching a company. Using a company, you are currently working or recently worked for is a great idea. If this is the case, you can use yourselves as one of the interviewees. You will need to conduct a total of three interviews with current or former employees of this organization. Interviewing someone from HR is desirable, but not required. The interviewees need to be knowledgeable about the topic you study. Note that having all interviewees from the HR department is not necessarily a good strategy, as their view of performance management and reward systems is often more positive relative to that in other departments.

2. Choose a topic. Topics are listed below. Your chosen topic should fit the organization you are studying. For example, if you are studying incentives, you should study an organization that actually uses incentives. If your topic is performance reviews, the company in question must have a structured performance review system in place.

List of Topics: Benefits

 

· Incentives (Describe the financial incentive systems in place in the company, provide a critique of strengths and limitations, along with your recommendations). Note that incentives have a specific definition in this course. Incentives are programs that tie pay to individual, group, and/or organizational performance. This is different from benefits, and different from the dictionary definition of incentives.

· Benefits (Describe the discretionary benefits in place in the company as it is experienced by employees, provide a critique of strengths and limitations, along with your recommendations.) Note that in this course we are interested in benefits that are considered to be a person’s overall pay (e.g., 401k plans, health insurance, child care, tuition benefits etc) and not on the general benefits of working in a company (such as advancement opportunities). Your paper should focus on benefits as defined in this course.

3. Master your topic. In the final report, your job is to first describe what the company is doing, then analyze its strengths and limitations, and offer recommendations. In other words, your entire report will consist of a description of the company’s activities (obtained from your three interviews and any other publicly available information about the company) and your recommendations. Before you go to the interviews, you need to master your topic so that you can create smart and meaningful questions. Start by reading the relevant sections from the book. I would also encourage you to read additional articles on the topic from outlets such as Harvard Business Review, SHRM website, Workforce, People Management etc.

4. Develop a list of questions. Your questions should attempt to uncover what the company is doing, as well as strengths and weaknesses of your chosen company in your topic of study. The purpose of these questions is to see whether the company is doing the things identified in your literature review, as well as what this company is doing right, and what can be improved. Avoid asking for sensitive or confidential information.

Opportunity Cost

 

 

 

 

 

For this discussion, begin a conversation and select ONE of the following:

· What is opportunity cost?

· Why is it important to understand what opportunity cost is when trying to save money?

· What examples of opportunity cost do you find helpful in understanding budgeting?

How culture and spirituality play a role in your life

 

At some point in their careers, counselors are likely to encounter clients who are closely tied to their religion and spirituality, and who will want to integrate their personal spiritual beliefs into their journey with their counselor. Additionally, counselors may want to integrate their own spiritual beliefs into their professional counseling practice. There can be value added to the counseling process by including spirituality; however, it is imperative that the counselor not impose their personal beliefs and values into the counseling relationship.

Think about how culture and spirituality play a role in your life. Imagine working with someone who differs from you in values, belief systems, and worldviews.

Respond to the following in a minimum of 175 words:

Why is it important for counselors to integrate religion and spirituality into their therapeutic endeavors? How do you seek to understand the role of religion and spirituality in your clients’ psychological health? What are some challenges that could arise with integrating religion and spirituality into your practice?

How culture and spirituality play a role in your life

 

At some point in their careers, counselors are likely to encounter clients who are closely tied to their religion and spirituality, and who will want to integrate their personal spiritual beliefs into their journey with their counselor. Additionally, counselors may want to integrate their own spiritual beliefs into their professional counseling practice. There can be value added to the counseling process by including spirituality; however, it is imperative that the counselor not impose their personal beliefs and values into the counseling relationship.

Think about how culture and spirituality play a role in your life. Imagine working with someone who differs from you in values, belief systems, and worldviews.

Respond to the following in a minimum of 175 words:

Why is it important for counselors to integrate religion and spirituality into their therapeutic endeavors? How do you seek to understand the role of religion and spirituality in your clients’ psychological health? What are some challenges that could arise with integrating religion and spirituality into your practice?

Sport product being marketed and promoted.

 

 

Q1
search for a promotional video of your own for a sports product; such as a sports team, sporting event, sport equipment, or sport apparel organization. Please check the discussion and select a video that has not been previously posted by any of your classmates. After posting your video link (also identify, e.g. the company/athlete in the video); using bullet points, provide the following:
• Describe the sport product being marketed and promoted.
• Describe what target market you believe this promotional video was made for.
• Is this video effective? If so, how?
• Perform a SWOT analysis on the overall video promotion.
• Describe suggestions for improving this promotion.

 

Sport product being marketed and promoted.

 

 

Q1
search for a promotional video of your own for a sports product; such as a sports team, sporting event, sport equipment, or sport apparel organization. Please check the discussion and select a video that has not been previously posted by any of your classmates. After posting your video link (also identify, e.g. the company/athlete in the video); using bullet points, provide the following:
• Describe the sport product being marketed and promoted.
• Describe what target market you believe this promotional video was made for.
• Is this video effective? If so, how?
• Perform a SWOT analysis on the overall video promotion.
• Describe suggestions for improving this promotion.